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Mastering the Art of Web Design: How Apple Captivates Customers and Elevates Branding

An image of an Apple store is displayed, demonstrating their sleek web design in their in-person stores.

Web design is an often overlooked aspect of digital marketing. Great products and messaging can and should be the priority of most companies. However, having a luxe website that is easy to navigate can provide a massive advantage over competitors. Your company’s website sets a customer’s first impression and can influence every aspect of the […]

FAQ: What is SEO?

An image of a marketer at his laptop displaying an SEO keyword tool. This photo begs the question, what is SEO, exactly?

SEO, short for Search Engine Optimization, is the practice of creating online content that will stand out on search engines. The answer to this question, What is SEO? can provide a basic overview. However, there are more fine details to cover. Effective strategies incorporate multiple aspects of a website. From page layout to the content […]

FAQ: What a is Content Strategy?

An image of a content strategy. showcasing the importance of building one for your brand. This begs the question, what is a content strategy?

Marketing is a combination of several different components. First, there is the product or service the company offers. Second, there is the brand and its image. And third, there is the marketing strategy for the company and its brand. But, what is a content strategy, exactly? A content strategy is absolutely essential for any company wishing […]

FAQ: What Goes Into a Successful Marketing Content Strategy?

A group of marketing professionals at a table devising a content strategy. They are busy with papers, laptops, and lots of discussion.

Content marketing is essential to implement into your business strategy. A proven plan will create more awareness for your brand and attract new, loyal customers. Posting content is just one step in the process. Implementing a tried and true content strategy will boost your brand awareness and ensure your content is engaging and relevant.  How […]

FAQ: How Do I Use My Images To Increase My Online Presence?

An image of a hand scrolling on a laptop keyboard, emphasizing the importance of online presence.

Humans are visual by nature, and we tend to remember the images that stand out most to us. Utilizing images for your business is a great way to make clients remember you. This can help give your brand an identity and connect you with your clients – all while increasing your online presence.  How Can […]

FAQ: What Is The Optimal Blog Length For SERP Ranking?

A hand holding a stylus pointing to a screen with SERP ranking, or website analytics.

Businesses want to increase traffic to their websites. The best way to do this? Improve the searchability of your website content. This is exactly where SERP (Search Engine Result Page) ranking comes into effect.  The higher your SERP ranking, the more likely people are to click their way onto your site.  Is There an Ideal […]