“Social media campaign” should be a strange word to you if you know a thing or two about digital marketing. During the early 2000s, the term “social media” barely rang a bell in people’s minds, let alone social media campaign. Fast-forward to 2019 – the world now seems to be caught up in the euphoria of social media.
Literally, everyone on the planet seems to have a social media account. Facebook, the biggest name in the social media sphere, is having a swell time. Already there are over 2 billion registered users on the platform. With the world population standing at 7 billion plus, it means 2 in every 7 people have an active Facebook account. That’s huge!
Instagram, Facebook’s child company, just recently crossed the benchmark of a billion users. Twitter, too, is crushing it with about 400 million people being active on it.
If you thought social media is merely a place to share pictures and watch cat videos, think again. Prior to the presidential elections of 2008, little was known about Barack Obama. Yet he ended up clinching the topmost seat in the United States, largely due to his brilliant social media campaign.
If you are looking to replicate Obama’s kind of success with your marketing, social media campaigns can help in the following ways.
Drive Traffic to Your Website
Traffic is the lifeblood of sales. If buyers can’t find your website, how could they possibly buy? And driving traffic with social media isn’t rocket science.
A good way to start is including the URL of your website in your social media bio. People are always curious to know who they interact with online, and so will always want to check out your bio. If your website’s URL is right there looking at them, that’s free traffic.
Build Brand Awareness
Oftentimes, new businesses die off not because they lack ideas, but largely due to obscurity. If potential customers don’t know a business exists, how would they buy?
With a little bit of creativity and experimentation, you can get word about your brand out with social media campaigns.
The key to finding success with social media campaigns is developing hashtags that resonate with your targeted audience. Hashtags are the currency of social media marketing, and those who have mastered the craft are the ones crushing it.
Case in point: some time ago, Apple came up with a campaign on social media. The goal was to raise awareness of the quality of iPhone cameras. #shotoniphone was the chosen hashtag for the campaign. Less than a month after launch, over a million had followers posted to their Instagram account using the hashtag. That’s huge!
Apple’s story is proof that if you can get your hashtag right, your chances of success are pretty high.
Validate an Idea
So, you have this idea product you are sure will sell once it hits the market. The question is, how sure can you be? No matter how great a product is, if it’s not accepted by the market there’s no way it will sell.
Rather than investing resources into a product upfront, why not ask your targeted audience if it is something they would want to spend money on? Though this might look like a hard task, it’s simpler than you can imagine.
It all starts with launching a campaign in the form of a survey on social media. In the survey ask users questions about your idea. You’d be surprised at how many people would be willing to help validate your idea.
If you are looking for help with your social media campaign, we at Web Content Development would love to help.