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A pair of white Nike shoes with a black check mark are displayed, demonstrating Nike's branding and marketing strategies.

How Nike Uses Branding to Propel Sports Apparel to New Heights

Sports apparel has been gaining popularity among consumers. One of the reasons it’s popular is Nike’s branding and digital marketing, propelling the apparel brand to new heights.

Nike has not only elevated itself but its industry as well. Likewise, companies that are looking to evolve and raise their industry should pay close attention.

What Is Digital Marketing?

With consumers deeply attached to modern technology, it’s only natural that companies like Nike include digital marketing in their branding strategy.

Digital marketing is dynamic and shapes how brands engage with their target audiences. As the name suggests, this ever-changing industry uses a wide range of online channels and strategies to help boost brand awareness and reputation.

Defining Digital Marketing

Fresh and new businesses may be asking, “What is digital marketing?”

The truth is that if a brand has started engaging with its audience online through various platforms, then they’re already doing digital marketing.

Typically, digital marketing involves a wide range of strategies and tactics that aim to promote a business’ brand, product, or services. All of this is done via social media, search engines, emails, and more.

Digital marketing is a great way to target specific audiences and measure effectiveness in real time.

While it may seem simple, it’s important to understand that digital marketing goes beyond creating an Instagram or Twitter account and interacting with the community. It involves a level of tact and skill to be truly accepted as a reliable and high-quality brand.

Like many industry giants, Nike knows this, which is why the company has a team dedicated that specifically specializes in digital marketing.

The Impact of Nike’s Digital Marketing Services on Sport Apparel

In the past few years, sports apparel has grown popular, and many consumers have come to rely on the industry for comfortable activewear. As one of the industry’s biggest names, Nike’s branding strategy has a major role in this shift.

Nike is a company with expert skills in digital marketing services. This sets the bar high for its competitors and fosters an immersive experience that builds consumer loyalty.

Here’s how Nike’s digital marketing has elevated its brand and sports apparel.

1. Selling the “Emotional Benefits” of Sportswear

Beyond design, Nike’s branding and digital marketing center around the emotional benefits of sports apparel.

By using compelling storytelling and impactful visuals, the company is able to effectively sell the intangible feelings associated with physical activity. As a result, Nike has connected sportswear with empowerment, achievement, determination, and success.

2. Attaching Experiences to Sports Apparel

Nike’s branding has made it clear that sports apparel is about more than clothing, it’s about an experience.

Its digital marketing goes beyond product launches and showcases and makes a point to highlight stories and experiences that consumers share.

Whether it’s interactions online or community building in the Nike Training Club app, the sportswear company has elevated sports apparel. Now, there’s a focus on the journey of self-improvement and growth.

3. Collaborating to Increase the Market Reach

Whether it’s endorsement deals or limited item promotions, collaborations are a great way to boost consumer engagement and brand awareness. Nike knows this, which is why it has such a long list of collaborators.

The company often fuses fashion, performance, innovation, and experience into limited-edition collections.

By working with celebrities and athletes, Nike expands the industry’s reach as consumers engage with its brand.

With impactful digital marketing, Nike has been able to propel sports apparel into a new era of popularity. Not only do these three tactics elevate Nike, but they also help to solidify sports apparel as a must-have.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.