While a business’ online reputation relies largely upon their web content, it’s important to recognize that not just any web content will do. Considering that a single search can yield thousands or even tens of thousands of results, few users will tolerate content that has little or no value to them. High-quality content takes into consideration what is needed and wanted by users, and then seeks to deliver. Since most users will search for local businesses online, your web content needs to be optimized for local SEO and local visibility.
Increasing Local Visibility
Following are four ways to use content marketing to increase your local visibility:
- Consider your customer demographics. Finding out exactly where your website visitors are coming from, both locally and more distantly, can allow you to produce content that ties into your precise physical location as well as other interesting locations. For example, you may find that there is a considerable amount of interest coming from residents in a town adjacent to your own. Tie this other town into your content somehow can help increase SEO, visibility, and interest.
- Uncover local keywords. When seeking to improve local SEO and visibility, it’s important to uncover keywords that are specific to the exact local areas you want to target. Keyword research can help you to understand what kind of searches are being run, and what keywords need to be included in your content.
- Create content that is local friendly. Your content should be directed toward speaking to the exact audience you have determined is searching for it. By specifically mentioning your location, as well as target locations that show interest in your products and services, and with the careful placement of local keywords, your local ranking with search engines should see a nice boost.
- Watch your statistics and adjust as necessary. Ideally, you will see a very nice surge in your local rankings and website traffic. However, you shouldn’t simply rest on your laurels. Instead, take the time to review your statistics and determine what is working well for you, along with what isn’t working so well. You will need to repeat those actions that are successful, and discard the ones that are unsuccessful.
Using your content marketing wisely to increase your local SEO and visibility can allow your business to comfortably grow and expand in a market that is quite literally right at your doorstep.
We can help layout your marketing strategy and get your website and business to where it needs to be. Let us make it easy for you to have the correct content on your site to increase your local visibility.
Contact us today at Web Content Development for more information on how to improve your content marketing.