Data Interpretation and Optimizing Your Web Content Strategy

With the constant evolution of technology, there is also a constant evolution of successful online marketing strategies. Today, the key to online marketing is all about a strong web content strategy. Content can not only increase a business’ visibility online, it can also work to improve a business’ reputation as a respected leader in their field. However, not all content is created equally.

Content that simply exists in order to fill space is unlikely to have the desired effect and produce the consumer conversions and ROI the business wants. In order to have value to readers, content must provide needed information, answers, and solutions in a way that not only proves the business to be a professional in their field but also establishes the beginning lines of trust between them and potential customers. Obviously, a business can invest a great amount of time and money into producing what they believe is valuable content, but how do they know if their content is consistently hitting this mark?

The Value of Data Interpretation

All businesses understand the basic value of collecting, interpreting and using statistics as a guide by which to alter and improve business practices. The interpretation of a business’ online data is no different, in that it allows the business to spot their strengths and weaknesses in their web content strategy. Businesses that use data analytics tools are able to effectively evaluate their web content value from the reader’s point of view, which can allow them to adjust their web content strategy as necessary to maximize its effectiveness.

Graphs produced through data analytics tools can indicate what type of web content is most viewed by readers and when. The business can then adjust their web content as necessary to produce only that which readers find truly valuable. This causes an increase  in their readership, as more individuals choose to share this content.

What About Brand New Content?

Sellers can also choose to publish new content during times when most readers are online. They should also avoid publishing new content during times when readership is generally down. Considering the effort a web content strategy takes, it helps to know your efforts produce results.

Following these tips on data interpretation can be the difference in your online business traffic. Web content is the key factor in new visitors to your website. It has been established as one of the top points online users look for in a website. If they see a particular blog post that targets them, you will see an increase in sales. Contact us today to learn more about what to do for your website. We want to help you set up your online business to optimal standards.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.