Woman learning about Instagram marketing holding an iPhone.

Five Ways to Increase Sales With Instagram Marketing

 Advertising on Instagram can be a very effective tool for small and large businesses across the world. With millions of users by the hour, Instagram marketing is one of the most popular social media platforms on today’s digital market. Here are five ways you can increase your sales on Instagram and effectively advertise your business using your Instagram account.

Instagram Marketing Ads

Instagram has made advertising on its social media platform user-friendly and affordable. It appeals to businesses across the country. They currently provide three options for how you can buy, run and track ads on their site. The easiest way to do advertising with Insta ads is to promote posts you have already shared on your profile within the app. However, if you want to use their ads manager feature you can narrow down your target audience. You do this by getting your ad to certain users based on location, demographics, interests, or even custom audience groups using phone numbers and email addresses. These ads can be very effective at reaching many people for minimal output.


How to Market on Instagram with a Retargeting Campaign

Retargeting is also a name for “remarketing”. And it is one of the most effective ways to convert leads in today’s social media and digital platforms. The idea is to take old leads and getting back in touch with these people. To try to turn them into a customer or a repeat customer. Instagram has a new retargeting feature. Because they are owned by Facebook, installing the Facebook Pixel on your website can make compiling a retargeting campaign on Instagram a fairly easy and effective marketing strategy. 


Instagram Marketing Service that Utilizes User-Generated Content

If you want to know how to market on Instagram, User Generated Content, or UGC, is one option. It’s really a fancy term for resharing or using content and posts from other Instagram users on your account as new content for your feed. It’s really any content that is from fellow Instagram users about your brand or product, that you then reshare. One of the benefits of using UGC is it is an avenue for fresh and new content.  Something a lot of small business struggle to create on their own. Whichever avenue you decide is best for your business, incorporating a little UGC into your marketing strategy can help keep your Instagram feed fresh and authentic feeling.


Witty Content is Part of Instagram Marketing

The photos you use for your Instagram feed are arguably the most important piece to effective Instagram marketing. However, the captions to your posts can be equally important. Your post captions can give a voice and a personal feel to your brand and your product. So do not take them lightly. Whether explaining your photo, asking your followers to take some sort of action, or making an attempt at online humor, your caption should always be engaging and relatable. Do not think of this portion of your posts as an afterthought. If you do you will miss out on a very important and inexpensive way to get a brand voice to your target audience.


Don’t Forget Your Hashtags!

The use of hashtags is an effective way to get your Instagram posts to more users than your normal day to day followers. Many Instagram users are now following popular hashtags as pages. And your post, if hashtagged correctly can be seen by thousands of users a day. There are various websites that can tell you what the most popular Instagram hashtags are. Breaking them down by popularity for the day, the week, the month, and even all time. It is important to make sure your hashtags correlate to your post, that you use them and that you use a variety of them; this will get your content seen by more people.

Social media and Instagram marketing can sometimes be navigated by small business on their own. But if you need help, we’re here for you. For a personalized Instagram marketing strategy for your growing business, reach out to us at info@webcontentdevelopment.com or (800) 316-9664.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.