content strategy concept

Optimizing Your Content Strategy With Google for Creators: How-to Guide

Quality content helps build a successful brand. Also, the right strategies can make the difference between a company that commands attention and one that goes unnoticed. Google for Creators is one tool that you can use to optimize your marketing content strategy. The tech company offers several features that brands can take advantage of. Many of them are designed to elevate your company’s voice and online presence. Read on to discover how to begin a game plan that can help your brand grow larger and go further. 

Tell Your Story

Many brands are succeeding with Google for Creators Web Stories feature. Content strategy is all about how you share your company’s voice. It is a roadmap for taking your brand to the masses. Once you have pinned down a succinct definition of what your company is here to do, it is time to tell the world. This is where Web Stories come into the picture. Similar to the stories we tap on at the top of social media pages, this feature expands on the standard experience and lets you design and edit images and videos that can be shared across Google search. 

Glean Insights

One of the most useful features is something called Search Content Insights. This tool lets you see how your content is measuring up in the Google sphere. Knowing this data is key to getting the inside scoop on your performance. Once you know the stats, you can decide whether to go in another direction, keep up the great work, or take it to the next level. A good content strategy is more than the likes your content gets. It’s all about resonating with the public and turning up the volume on your brand’s voice. 

Do Your Homework

Google for Creators is a hub for those who want to expand their brand. The site offers a plethora of tips and blogs that can help you optimize your content. Knowing what works for you is essential. Every entrepreneur will take a different approach and what works for one company will not necessarily work for another. This means that your strategy is as unique as your brand. From simple steps like linking blog posts to your social media page to introducing yourself to the public with a video, there are many suggested methods you can try. When it comes to strategies, the possibilities are truly endless. 

What’s Trending? 

Any creator knows the importance of keywords in a content marketing strategy. Google for Creators offers Google Trends. It’s a tool that lets you search and pull up data on keywords and see their impact over time. You can compare, see what’s recently trending, and do a search by year. This will help you understand how keywords make or break content and point you in the direction your brand needs to go. Having the right keywords in your content makes sure that it is showing up in search results and reaching the public. It takes hard work to build a brand and your voice deserves to be heard. Utilizing Google Trends can help you make the most of keywords and keep your finger on the pulse of what’s popular. 

Now that you’re thinking about content strategy, consider the importance of its quality. Your business needs to make an exceptional impression, and that means having great web content. Resources like Google for Creators are great tools to organize and plan for taking your company further. An effective strategy and quality content are a winning combination that can help your brand compete and win.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.

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