In today’s digital age, consumers surf the web 24/7. Having an online presence is a key component of any business’s marketing strategy. And, to boost your sales and grow your business, you must know your target audience. No matter what type of business you own, your target audience is online. However, it’s not enough to maintain a halfway decent website and stuff it with keywords to improve your rankings. Furthermore, the content you deliver must be useful, compelling, fresh and well-written. Otherwise, your customers will go elsewhere to find what they need. Therefore, as the importance of quality content has increased for all types of businesses, so has the presence of ghost blogs.
What is Ghost Blogging?
There are many different purposes a blog can serve. To raise awareness about a specific cause, to establish the author as an expert in his or her field, or to promote a business. Also, a blog is a way for businesses to answer any questions or solve problems their readers may have. Additionally, its an excellent way to attract customers with fresh content and engage with them. And, it’s done all while increasing your traffic and improving brand recognition. Ghost blogs are a great solution for businesses who have something valuable to share. They create great content for businesses that lack the time, skill or resources to regularly write articles. Hence, the existence of ghostwriters.
A ghost blog writer is a writer hired to create content for someone else. But, the owner of the business receives credit for and has control over the content written. Many busy professionals and business executives don’t have the time or experience to maintain a useful, articulate blog. Additionally, publishing low-quality, incoherent content is a waste of time and resources. Surprisingly, even experts in their field often lack confidence in writing. This is where a professional ghost blog writer comes in.
Best Ghost Blogs 2019
Hiring a ghost blog writer works well for many businesses. They save time and frustration of maintaining a blog yourself. Also, they lend a fresh perspective to the brand, position or topic at hand. This helps you meet your audience. Furthermore, this results in a more meaningful and long-lasting connection. In this way, a ghost blogger can be a tremendous asset to any business. These top companies, CEOs and influencers are utilizing ghost blogs:
- Poosh – Kourtney Kardashian’s lifestyle blog and e-commerce platform. This ghost blog answers questions Kourtney’s fans have about how she balances motherhood and a celebrity lifestyle.
- Goop – Gwyneth Paltrow’s “modern lifestyle brand” blog. This blog covers everything from beauty and fashion to travel and wellness advice.
- TechCrunch – A tech blog reporting on technology news, emerging tech trends and new products.
- The Next Web – A website and blog centered around new technology and start-up companies.
- Forbes – A global media company focused on investing, finance, marketing, and entrepreneurship.
Why You Need a Ghost Blog
All businesses should have a blog. Publishing quality, engaging content that is relevant to your brand is a must. Even businesses without a huge budget for content marketing should blog. A blog offers businesses a way to connect with their target audience in a personal way. Additionally, it increases traffic to the website and builds the brand. If you don’t have the time to regularly create and publish content yourself, a ghost blog could be right for you. Contact Web Content Development today for more information on getting a ghost blog started.