If you are familiar with reality television series Keeping Up with the Kardashians, you know Kourtney Kardashian. She acts alongside her famous sisters Kim and Khloe, with other members of the Kardashian/Jenner clan.
As recently as April 2019, the brunette stunner launched her new lifestyle blog: the Poosh. Per Kardashian, she felt that something was missing in the healthy/lifestyle space. She decided to fill the vacuum with her new blog. True to her expectations, the Poosh has started catching up. In fact, it’s already jam-packed with a vast audience, thanks to their content marketing strategy.
But, how exactly is content marketing driving this brand? Here is what you need to know.
Effective Teaser Campaign
Teaser campaigns have become one of the ultimate creative strategies in content marketing. Perhaps, this is because people love to be in the know.
Kourtney Kardashian seems to understand this fact pretty well. Before launching the Poosh, she had spent weeks teasing her fans and followers on social media. Additionally, Poosh’s official Instagram account was filled with a lot of posts, but everything was too vague to actually explain the brand.
At some point, Kourt even shared a photo of herself naked. She was seen sitting on a bathroom countertop drinking tea, holding a laptop next to a shelf filled with bath linens and various luxurious-looking products. From this photo and the accompanying caption, it was totally unclear what exactly she was teasing, yet it grew her followers’ curiosity.
The desire to solve this mystery made both curious fans and skeptics to visit the Poosh site and sign up for updates just to stay in the loop. That began a huge win for her.
When it comes to making an impact with a blog, consistency is everything. It is one of the most critical factors that determine just how much traffic and leads a site is bound to generate. This is another aspect that is driving the fast growth of the Poosh. In less than two months, Kourtney Kardashian, who often writes most of the content on the site, has managed to publish hundreds of posts together with her team.
By being providing solutions to readers’ problems consistently, the Poosh has developed its audience’s expectations by managing to build trust in the blog, and creating a loyal readership and growing its audience and reach by day. On top of that, consistency has helped in indexing the site by the search engines.
There’s no doubt that video is a powerful medium for content marketing and promotional campaigns. It helps increase engagement, traffic, leads, and sales. Kardashian seems to be well aware of this fact. She, at times, shares videos of herself or interviews between her and her famous relatives. As a result, Poosh YouTube channel has garnered over 75 thousand subscribers and more than 3 million views between Feb and July.
In short, the Poosh covers everything. It combines all things to do with health and wellness, life and style, home and interior design, beauty, motherhood, and entertainment The best bit is the content is free to read. That means that everyone, young or old, can see what Kourtney and her team churn out as their “modern guide to living your best life.”
Whether you’re just getting started on how to start a blog or have an established one that you’d like to infuse a content marketing strategy, Web Content Development is here to help. Web Content Development is a team of professional and reliable digital marketing and content writers. Give us a call to learn more about how WCD can help you reach your best life.