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Reputation Management: What To Do When Having Negative Results

One of the worst feelings for a growing company is opening up a search engine and seeing negative results. How many people have seen it? What can we do to make it right? To make matters worse, you can’t take down negative results. What’s next? Thousands of questions like this go through the minds of the marketing department. But have no fear! Read on to learn how you can work through this crisis with a reputation management strategy.

Be in the Top 5

When searching for your business, your website should be one of the first things a consumer sees. By making sure your content is always within the first few links, you have a better chance of some of the negative results falling later down the page or on other, less seen pages. You can also maintain an active social media presence to push positive responses to the top.

If You Have Bad Business Reputation, Say You’re Sorry

If a negative review or result comes to your attention and you aren’t able to take it down, face it head-on. You might be able to remedy situations like a missing product or a bad experience with an otherwise fine product. It is always in the best interest of the company to assess the situation and take stock of what could happen. Ask yourself what will happen if you do or do not respond, then act. Most consumers don’t want a formal apology through a public tweet. Most want a member of the company to show what they are doing to work on the negative issues.

Improve Your Business Reputation By Creating Marketing Around Satisfaction

If a consumer is seeking a service or an establishment and the first result or review is negative, the impact is made. If you can’t delete this comment, create a positive one! Many companies will create a piece of media that talks about their happy consumers. This is a great way to get positive statistics to be upvoted over negativity. This tactic is also called a testimonial approach and it is effective.

Concur Early

Acting early could mean the difference between sustainability and destruction. By setting up keywords that alert your company when mentioned, you can quickly respond. The time between a negative result being posted and the time your company sees it is crucial. If you do not see it soon enough, your company could be looking at irreparable damage. The internet never stops moving, and you can’t either.

Proper brand management is all about making consumers see what you want them to see first. By controlling your search results, your company has a better chance of combating negative results. It gives you a chance to handle them before they can get out of control.

Learn More About Dealing with Negative Results

At Web Content Development, we know the internet can be a tricky place to keep up a positive image. Give us a call today at (800) 316-9664 to set up an appointment. At Web Content Development, we can help to create a reputation management strategy to push your company forward and how to create positive results without deleting anything.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.