As Internet technology continues to grow and develop, more and more businesses are recognizing the vital importance of blogging. It is essential in establishing and maintaining an online presence. According to statistics, approximately twenty percent of all American businesses now maintain some sort of blog.
Based on this, it is no wonder that there has been a surge in the demand for blogging and ghostwriters.
Business or blogging started about five years ago. It was initially used by large corporations like GM, Microsoft and Sun Microsystems in order to humanize their executives. What has been discovered is that blogging, acting as more direct communications to customers and potential customers than website content, can increase the business’ appeal. Blogging also helps with visibility, and therefore actually boosts their revenue, image and name recognition. That said, there is the problem of taking the time to write interesting and skillful blogs on a regular basis.
While establishing and maintaining an online presence is of great value to a business, there is no arguing that this is not actually the main purpose of most businesses. Hiring a full-time employee for the express purpose of keeping up the business’ blog, or even asking a current employee to dedicate some of their time to keeping up the business’ blog can have mixed results. Not only can it be costly, but it may not deliver the professional results one truly desires. It is not surprising, then, to learn that roughly twenty-five percent of those businesses who do maintain an online blog outsource their writing. Though, some may be reluctant to openly admit it.
Nathan Egan, a social media consultant, says that businesses today are seeking to create a pattern wherein their customers come to them. That customers should be demanding their products and services, rather than the business having to sell customers on their products and services. By creating a strong online presence, a business can cause this exact shift. By taking advantage of ghost blogging, business executives and owners who don’t have the time, interest or writing skills to maintain a blog can continue to focus on what they do best while the public and their potential customers are kept well-informed.
Finding time to write blogs for your website, on top of maintaining it, can be a daunting task. That’s why ghost blogging can be the most beneficial choice for you and your online business. Since content on your site is a crucial marketing strategy, let us help you get your site more noticed.
Web Content Development provides ghost blogging services that are sure to help improve your business. It can help anyone who wants to buy blog posts online. We can study your current site and blog and come up with a comprehensive content strategy. Contact us now for more information!
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