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Celebrity Backed Restaurant Content

August 2, 2023 by Erica

Due to their attention-grabbing, celebrity endorsements have proven to be a strong content strategy for restaurants. In fact, businesses that work with celebrities find a boost in their brand awareness and sales.

But how does a restaurant effectively build a strategy around its spokesperson?

Using Celebrities in Restaurant Content Development

Implementing a celebrity campaign in a business’ content development goes beyond names. Here are some ways that restaurants create successful strategies surrounding their endorsement.

1. Finding a Local Celebrity

While every business would love to have the most prominent names attached to their brand, it’s important to remember that celebrities must be paid – which means working within the budget.

One way to stay within a restaurant’s means is to work with local celebrities, which is effective for multiple reasons.

First, local celebrities often have a stronger connection to the community. This helps to draw attention and raise brand awareness among locals.

Second, a local celebrity can generate a more authentic and relatable appeal. This helps customers to connect with the restaurant and improves the brand’s ability to resonate with the community.

Lastly, collaborating with local figures helps to build a sense of pride and support. This increases customer loyalty and engagement.

2. Matching the Celebrity to the Brand

When selecting a celebrity, restaurants also consider how the person aligns with their brand’s values.

To do this, businesses consider the celebrity’s personality, image, and public reputation. This helps to determine if the person’s values, interests, and persona match the brand’s identity and targeted audience.

3. Paying Attention to Every Little Detail

In general, successful campaigns and content strategies require careful planning and thorough outlining. With celebrity endorsements, this process is even more critical.

Paying attention to every little detail ensures the endorsement is as seamless as possible and is smoothly integrated into the restaurant’s content development.

4. Changing Faces

While it may benefit some restaurants to keep a continuous partnership with one celebrity, many examples have shown that small campaigns also work.

Changing up the spokesperson keeps customers engaged. Not only that, but it also helps the restaurant to be proactive with public interest and lends a hand to possible ideas surrounding limited items.

Businesses may also change their endorsements based on the celebrity’s popularity and public interests.

Remember that the goal is to have a successful campaign that resonates with consumers. If a celebrity’s endorsement isn’t benefiting the business, then it may be best to find a new collaborator.

Web Content Management: Why It Matters

When it comes to maintaining a successful online presence, web content management is essential.

Small and large businesses, personal blogs, and e-commerce websites. Whatever it is, businesses need an effective online content strategy to engage consumers, enhance customer experience and build meaningful connections.

Content management also helps collect relevant and up-to-date information on target audiences. By doing so, businesses can stay a step ahead with interests and trends – keeping their customers engaged and loyal.

Effective web content management also creates consistency surrounding the brand and its messaging.

With a well-designed system, businesses can develop a consistent tone, style, and visual identity across every communication channel. Doing so helps enhance recognition, create brand loyalty, and establish a presence.

Search engine optimization (SEO) efforts are also a part of online content management.

This helps websites become more visible on search engines by optimizing keywords, meta tags, and other SEO elements. By implementing these tactics, brands can attract organic website traffic and reach a wider audience.

All of these reasons and more are why in today’s digital age, having a strategy for online content development is crucial to a brand’s success.

Content Strategy with Web Content Development

Need help managing and creating content for your business? Web Content Development has multiple content strategy services available to help elevate your brand awareness and reputation. Contact us today to learn more.

FAQ: What are Backlinks and Why Do They Matter?

May 12, 2023 by Erica

Backlinks are one of the most important elements to a webpage in determining its SEO rankings. But what are backlinks, exactly? And why are they so important when it comes to search engine optimization?

Backlinks Definition

A backlink is any hyperlink on a webpage that leads to a different website. Other names for them include “inbound links,” “external links,” or “incoming links.” However, they differ from internal links, which are hyperlinks on a webpage that lead to a different page on the same website.

Companies can use backlinks for a variety of reasons on a webpage. In addition, businesses can use them to provide broader context, cite a source, make a product recommendation, or authenticate a claim.

Backlink Importance

The reason why backlinks are so crucial to SEO has to do with the reasons businesses use them. Search engines like Google specifically rank pages based on their link popularity. That is, pages with frequent backlinks rate higher in search engine queries.

It’s essential to implement links because they indicate that the page has authority over the topic. A page that is featured in hundreds or thousands of backlinks on other websites across the internet is likely trusted by content authors and users alike.

Search engine algorithms are able to track how often pages link in external sources. This metric carries more weight than other SEO factors. Thus, the more links to your webpage there are on external sites, the better.

SEO Backlink Opportunities

Unlocking SEO backlink opportunities organically can be a challenge for new businesses. However, it is possible to earn natural backlinks through effective marketing strategies. For instance, offering free product trials to bloggers, content creators, and influencers is a strategy used by many businesses. Other approaches can be used to help establish a stronger linking presence online for different companies.

How Ben and Jerry’s Balances Social Activism with Their Content Marketing Strategy

October 5, 2022 by Erica

Social media has become a small pond with a lot of big fish. Because of this, big brands with the budget, internal resources, and creative edge find ways to stand out above the crowd. Additionally, as consumers become more socially and eco-conscious, they expect the companies they support to follow suit. For large companies to build reputations as do-gooders, a content marketing strategy is critical for both digital and traditional avenues. One brand that has found significant success in doing both is Ben and Jerry’s, the iconic ice cream brand and well-known community activism supporter.

Let’s take a closer look at how Ben and Jerry’s utilizes social media and a content strategy to showcase their brand, social beliefs, and how the two movements collide.

A Unique Approach: Content Marketing Mixed With Clever Flavors That Do Good

When most brands test their traditional flavors on focus groups for feedback, Ben & Jerry’s combines flavors, adds flavors and creates tasty concoctions that create interest. It doesn’t hurt that their ice cream flavors have the cheekiest, most enticing flavor names that get fans buzzing about trying new flavors ASAP.

With clever names like Chubby Hubby, Netflix & Chill’d, and Glampfire Trail Mix, how could you not want to try every flavor they have? It’s a marketer’s dream to build a marketing and content strategy based on a brand like Ben and Jerry’s. With clever products, quality ingredients, and a solid brand, it’s sweet as can be!

Along with tasty flavors, Ben & Jerry’s boldly supports causes and efforts. From criminal justice reform to climate justice, disadvantaged children, justice and rights for the LGBTQ+ community, voting rights, and more, Ben and Jerry’s uses their voice.

Some people question why ice cream has to become political. Ben & Jerry’s answers loudly by never backing down. They continue to team up with celebrities, activists, and social organizations associated them with important social movements. They’ll create delicious, unique flavors dedicated to them, and donate proceeds to important causes.

How Ben & Jerry’s Marketing Accomplishes What Some Content Marketing Services Fail to Do

Content marketing strategies often fail to achieve total cohesiveness. Some strategies take the “see what sticks” methodology. For this, companies test a variety of pieces at one time and promote them equally. Then, afterwards, they analyze what was received successfully and what wasn’t.

This may work for the occasional project, but it’s not a viable approach to marketing. Most often, the momentum is derailed by a disjointed strategy that has no clear path forward.

Ben & Jerry’s marketing strategy focuses on two pillars. First, of course, is selling ice cream. The second is aligning themselves with organizations and individuals with the same goals, values, and perspectives as them.

While they may not see eye to eye on every social issue, Ben & Jerry’s understands the value of declaring their stances. Doing so allows them to further the reach of social activism campaigns that they want to spotlight.

Ben & Jerry’s Has Had Some Sweet Cameos

Some popular partnerships include Stephen Colbert’s Americone Dream Fund. Ben and Jerry’s donates a portion of sales from each Americone Dream ice cream to support underserved youth and veterans in America.

Other socially fueled flavors include Home Sweet Honeycomb, which supported legislation in Europe to safely resettle refugees. Chocolate Chip Cookie Dough (I Dough, I Dough) supported various human rights campaigns. It was developed in 2015 when marriage equality was achieved in the Supreme Court.

Amplify Your Brand’s Message with Web Content Development

We get it — creating a content strategy and launching it across multiple social platforms can be daunting, especially if you don’t have a cohesive strategy.

Fortunately, Web Content Development offers many services in strategy development and social media management. We work alongside our clients to develop marketing and content strategies. We cultivate strategies that align with your company’s short and long-term goals, KPIs, and bottom line.

If you’re looking for help building and scaling a digital marketing strategy, we can help. Reach out to us today, so we can get to work on increasing your brand exposure and social reach online.

How YouTube Content Development Services Grew The Brand Over the Last Decade

July 1, 2022 by Erica

YouTube has become a household name over the last few years. This is because many people have gone on YouTube looking for entertaining content or instructional videos! YouTube started as a small platform aiming to create and share videos; now, it is an essential tool for creators to connect with their audiences. As a result, content development services have been a significant boom for businesses trying to reach newer markets.

Changes in Content Development

When YouTube was first established in the early 2000s, there was no telling what the future held for the platform.

The vlog format was not standard or popular and is engaging as a fun hobby. At the time, YouTube did not have the business aspirations they currently have. However, as the popularity of YouTube kept growing, it became increasingly clear that content development could become a potential revenue stream. Creators on the platform could use their content development to develop their brand identities, including sponsorships and merchandising. Though many creators rely solely on their content to increase their earnings, they negotiate with third-party sources to establish YouTube as a good source of income.

YouTube has shown its effectiveness and usability as a marketing tool in the modern landscape. As a result, businesses have been incorporating YouTube marketing to increase the scope of their products and reach out to more potential audiences. In addition, it’s easier to track the popularity of their products based on advertising throughout the platform.

In addition, the effect of using YouTube as a marketing tool is much more visible on the platform today than a decade ago. Videos are more detailed and specialized in standing out and attracting viewers’ interest in certain areas. YouTube has become a place of business for content creators rather than just an entertainment platform. Now, YouTube allows brands to buy advertisements and negotiate

Using Content Developers

Thanks to the help of famous influencers and content developers, businesses can reach out to more audiences and generate high user traffic.

YouTube also regulates the content that is qualified for monetization. Content creators must adhere to strict guidelines when making their videos, such as avoiding foul language and controversial topics.

How You Can Incorporate Content Development Into Your Brand

When creating content that can be successful in marketing strategies, it might be a good idea to use marketing companies with experience in this kind of marketing. One such organization is Web Content Development.

Content development experts create successful marketing content in podcasts, interviews, product presentations, or testimonials. Working with content developers can help companies find the right content to reach more diverse audiences. Web Content Development’s goal is to help its clients succeed. To create unique, moving content that defines your brand and offerings. Visit our content development services here.

Celebrity Gossip? What Is the Most Read Content on the Internet?

February 2, 2021 by Erica

Google is a one-stop-shop for all things on the internet. Its results include everything from “how to do Tik-Tok dances,” to “pizza near me.” But when we aren’t trying to find simple things, the internet is an amazing tool! Used for schools, businesses, and society as a whole, the information available on the internet is limitless. But what is the most read content on the internet? Read below to find out the top articles!

Google Trends in Internet Content

Have you ever wondered what the most searched thing on Google is for the day or of the year? Google Trends actually makes that data easy to find and use! This is a great tool for those in the marketing and public relations field. You can see exactly what the world is looking for and interested in at any time or day.

Holiday Related Content

Did you know that August 8th is “National Sneak Some Zucchini Into Your Neighbor’s Porch Day?” It’s true! People search for these types of holidays and federal holiday dates on the internet almost every day. When planning for events, Googling is the best way to find when and where an event is taking place.

Sports

Super Bowl, World Series, Stanley Cup. Everyone knows these major finals in the world of sports but the question may remain: who is playing? This is one of the biggest topics trending all year round in the world of sports. Many people want to know who is playing and which teams are getting better throughout the year. A simple Google search can allow people to be part of the conversation instead of asking only about the half-time show.

Celebrities

Whether it is a sad loss or the controversy of the hour, celebrities are the most searched people in the world. You can find out if an actor stars in the movies you love or whether a comedian is coming to your town. By searching celebrity names, thousands upon thousands of articles come up on everything and anything.

Disease and Disaster

We all want to know what bad things are going on in our world so we can prepare. 2020 showed some interesting reads for topics, such as “is my stimulus check still coming,” “how to wash my hands properly,” and “is the election over yet?” Searches like that are met with articles from big news outlets like the New York Times as well as smaller local newspapers. A simple Google search helps many people reduce their anxiety.

The internet has too many layers for even the most experienced mind to grasp. We are all connected, and how crazy is it that you and your neighbor may be looking for the same thing?

Learn More About Trends and Internet Content

At Web Content Development, we know that trending on social media and in the world is an important part of growing your business. Reach out to us and learn how we can make your business a must for society today. Give us a call today at (800) 316-9664 to set up an appointment!