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Guide to Creating Quality Linkable Content

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The secret to having a successful, frequently visited website may be content, but this doesn’t mean that one should simply load their website with random content. In order to make the desired impact, your web content needs to provide value to readers in such a way that they not only return for more, but they want to share your content with their friends. This means that you need to create more than just high-quality content, you need to create a linkable asset that either meets or exceeds readers’ expectations and is useful to them and others. This type of content will attract lots of backlinks, reaching readers that may not otherwise encounter it on their own.

Creating Quality Linkable Content

In order to create quality linkable content, you need to first understand the types of content that are most often linked to, why content is usually linked to and where linkable content can be found on websites. Once you understand the demand, you can work to fill it.

The type of content that individuals link to most often is articles, which can provide them with the valuable information, answers and solutions they are searching for. The second most linkable type of content is visual content. This type of content, which contains infographics and other data visualizations that are created from research, are engaging and interesting, and therefore more appealing and more shareable. Video content, such as a tutorial, a webinar, a product review, a demonstration or an explanation, is also highly linkable as it can share a large amount of information in a quick, easily understandable way.

There are several reasons for why someone may choose to link to external sources. The most common reason is to cite or reference a source, followed closely by the fact that the external source being linked to is considered valuable because it provides readers with additional information should they desire it. Additionally, people will link to external sources when they feel that the information being shared is coming from a respected, trusted authority, and when they feel it is relevant to the content they have on their website and therefore even more valuable to their readers.

Linkable content is most often found in website blogs, where it is especially useful in supporting what is being discussed and in providing readers with more information. Linkable content can also frequently be found on website resource pages.

Filling the Need

Now that you understand the most common type of linkable content, why content is most likely to be linked and where it is normally found, you can work on creating it. This should begin with determining your exact target audience and what these readers most want to know. By understanding the needs of your target audience, you can address specific pain points and deliver that much more value.

A well-researched, unique article that provides valuable information, answers and solutions will attract positive attention. To be safe, these articles should avoid heavy-handed promotion of your company’s products or services, as these tend to make readers wary and disinterested. The length of the article is also important, as those that are too short can be highly dissatisfying when they fail to deliver a full message to readers and those that are too long can become redundant and fail to hang on to reader attention. Each article should be started with a very specific message to communicate or goal to achieve, and the rather than the length of the article being dependent upon a specific word count, it should be dependent upon whether it has done what is intended.

Over time, you will learn which articles attract the most backlinks, and you can then focus your efforts more on generating similar articles that likewise attract backlinks. As your authority and expertise grow, so will your dedicated readership grow.

Content Marketing: The Solution Against Cynical Customers

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In order for businesses to grow and expand, they need to be able to attract new customers–and considering the prolific use of the internet, they need to do so online. Content marketing is widely known as a highly successful technique for attracting new customers. That said, consumers, in general, have become extremely wary of web content that essentially does little more than try to promote products or services. In many cases, consumers may begin to feel that web content written this way is simply trying to manipulate them into making a purchase, and this feeling may actually cause them to turn away from products or services rather than reach for them.

Regaining Credibility Among Cynical Customers

Despite wary and cynical customers, content marketing is no less effective than it once was. However, businesses need to learn how to use content marketing correctly in order to attract rather than repel customers.  Consider the following tips:

  • Content should not always be trying to sell your products or services. Many customers who are searching for content are not yet ready to make a purchase, but instead are looking for information that is interesting, informative and engaging. They like finding answers and solutions, and content that provides these to them will become valuable. This will cause them to associate good advice with your brand, and they will return time and again for more of your content, which can naturally lead to future purchases.
  • Write content that connects with the brand’s target audience. Whatever your products or services, your content should be directed at the individuals who are most likely to be interested in them. For example, a business that sells holistic pet foods but is writing blogs about amusing animal antics may not end up attracting their target audience and may not, therefore, see the ROI they desire.
  • Make your content simple and concise. Customers typically decide within a few seconds whether content will be useful to them or not. Simple and concise content has a far better chance of holding their attention and delivering valuable information than complex, lengthy content.

Done well, content marketing can begin to lay the foundation of trust that most customers demand in order to build a relationship with a business. Such content does not thrust products or services in the customer’s face, but rather helps the customer to see that the solutions they need or want are out there. The aesthetics of your website are another key factor in a visitor choosing your business over another website with competitive services. Having an organized, stylish and professional website makes all the difference to attracting new clients.

Putting the content and what your business offers together is what it takes to build a better SEO, which in turn will add more clientele for you. Online services are the easier and most used system now, make sure you have the key points needed to stay above the masses. Contact us today to learn more or if you need any help with getting your online business to where you want it to be.

How to Make Your Content Stand Out in a World of Mass Information

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When internet users search the web for information, they are quite literally searching through tons and tons of content. The sheer volume of new content that appears on the internet each minute of each day is mind-boggling and includes roughly three hundred fifty thousand Tweets posted to Twitter every minute, four hundred hours of new video uploaded to YouTube every minute, three million Facebook posts shared every minute, and much more. So how can a business make sure that their content stands out from all the rest, garnering the attention needed?

Making Content Stand Out

In order to make your content stand out as unique, consider the following five tips:

  1. Make a content plan. In order to create unique content that will create the desired impact, you need to have a plan. Start by deciding what goals you want to achieve with your content, and how your content will help your achieve your other marketing and business goals.
  1. Understand your readers. In order to be effective, content needs to address the specific questions and concerns of readers. This is what gives it value, and makes readers come back time and again for more. If you understand your readers, including their interests, you can better understand what questions and concerns they may have and how you can address them.
  1. Strive to be original. If a consumer types a specific phrase into a search box and is then presented with ten different website content pieces that all tackle that phrase it what appears to be the same way, they may do nothing more than randomly select one website. However, if you can come up with a creative twist that makes your content original, it will gain more attention.
  1. Use social media. Placing your content on your own website is important, but you need to broaden your reach by also placing it on social media sites. Here, readers will help by sharing your content with others who they feel will appreciate it.
  1. Take the time to edit and proofread. The impact potential of any content is dramatically reduced if it is littered with grammar, spelling and punctuation errors. Many readers feel that content loses its credibility when it’s loaded with errors, so it’s important to take the time to thoroughly read it over before publication.

Following these guidelines can create a new and traffic-boosting plan for your online business. Finding the right web content company will also make all the difference when it comes to carrying out this strategy.

We are well experienced and staffed with creative writers who know how to research and come up with new, fresh, and original content. Having a consistent batch of relevant content on your website has been known to drive in more visitors to a website.

Contact us today at Web Content Development to learn more and get started on your strategy.

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