Skip to content
Slaughter Your Thirst: Inside Liquid Death’s Daring Marketing Strategy
Liquid Death, a canned water, isn’t just water! It’s a rebellion in a can. Impressively, this bold brand, valued $1.4 billion, has redefined hydration through a marketing strategy, using skull-adorned aluminum cans which definitely stand out. The blending of viral social media campaigns, punk rock attitude, and a bold commitment to sustainability has transitioned Liquid […]
3 Best PPC Ad Campaigns and Why
If you’re in the business of selling products or services, you’re likely familiar with many different advertising techniques. Though the old ways of advertising in print media can still work, businesses get the most bang for their buck by advertising online. There are many ways to do this, but PPC (Pay-per-click) is the gold standard […]
JetBlue Buying Spirit Air: What it Means for The Brand’s Marketing Strategies
In a $3.8 billion deal, JetBlue agreed to buy Spirit Airlines. This now puts JetBlue on the map as the 5th largest airline in the entire country, the 1st being American Airlines. What does this mean for the airline, and how will this inevitably shift their marketing strategies? This big move for JetBlue means exponential […]
Start Your Marketing Strategy with a Great Pitch (Learn How Here!)
First impressions are everything, or so they say. When it comes to marketing strategies, nothing can be more important than that initial pitch. The initial business pitch is the first chance to bring a potential buyer or collaborator into what your marketing strategy is going to include. This first introduction gives a fast overview of […]
Are Crossover Boxing Matches Good Marketing for the UFC?
Boxing matches between two heavyweight competitors have always amplified excitement and anticipation with sports fans. But when you have a crossover boxing event involving professional fighters from different branches of combat sports, the unusual pairing can often draw the attention of viewers who may not usually tune in to a UFC fight. Believe it or […]
The Adidas Marketing Strategy: Collabs with Big Names
Top brands in the athletic industry have always had an edge. Especially when it comes to creating their marketing strategies. After all, a competitive marketing strategy is ideal to reach their target audience, made up of professional and non-professional athletes. Therefore, it is wise for businesses to reflect on the solid marketing tactics of major […]