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These Brands are Growing During COVID-19: What’s Their Marketing Strategy?
At first glance, it might seem that certain products have the magical ability to ‘sell themselves’ in times of need. While this is partially true, there is a lot of effort and a lot of marketing that happens behind the scenes that cause it to appear that way. During the COVID-19 pandemic, there are some […]
ABC, NBC & FOX News: Is Fake News Smart Marketing?
Is fake news smart marketing? One of the many freedoms that we as Americans enjoy (and endure) is the freedom of the press. The First Amendment to the Constitution of the United States describes and protects the freedom of the press. This freedom keeps the government from restricting the information made available to American citizens. […]
Marvel Studios’ Marvelous Marketing Strategy
Marvel Studios operates in a way very similar to how Youtube gained its success. They created a world that brings people back for more. Youtube is a virtual world that young people and adults view and get sucked in watching videos of similar interests. In the same way, Marvel Studios has created a virtual universe […]
How To Market To Create an Emotional Connection in 2019
Customers are inundated with choices. Are they are choosing to buy groceries at the local mom-and-pop store versus the chain retailer? Picking up clothes at a high-end retailer versus a massive superstore? Maybe they’re deciding to cut their own grass versus hiring a lawn care company. Customers make choices every single day. The advent […]