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Why SEO is Now About User Experience

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SEO, also known as Search Engine Optimization, is an essential tool in modern business. It helps increase your visibility on search engine sites like Google and Microsoft Bing. When implemented correctly, it can guide more traffic to your website, effectively boosting your brand and business. 

Without Search Engine Optimization, it can be incredibly difficult for company websites to receive organic visitors. In fact, one study showed that more than 50% of all website traffic comes from organic searches. 

But what exactly is SEO? What role does user experience play in website traffic? This article will define SEO and go in-depth about the services that it offers.

SEO Meaning: What is Search Engine Optimization?

Simply put, SEO meaning is the process of increasing visibility and flow to your website. Search engine optimization allows more people to see the services you offer and the products you sell. It also increases the visibility of articles or blogs you have written. SEO places your website toward the top of Google or Bing searches. Overall, your website placement depends on phrases and keywords used on your site.

While an SEO strategy doesn’t guarantee more clicks, these strategies offer more opportunities for your site to be seen and visited. It is designed and focused on specifically attracting visitors who are interested in your services. 

Search engine optimization is an unpaid type of search marketing. Some businesses choose to combine SEO with PPC or pay-per-click. PPC allows you to bid on specific phrases or keywords and pay for an advertisement that guides people to your site. These two are often confused with one another; however, they are not the same. 

What are SEO Services?

User Experience (UX) is an essential component of SEO services. Simply put, UX is the level of usability of a website. If a website is easy to navigate, visitors are much more likely to become customers. Ultimately, sites are best optimized when businesses create a practical, aesthetically pleasing site. User Experience has become the most important element. Without simple and efficient navigation, customers may choose to take their business to a competitor. 

SEO services include the following branches: 

  • Technical
  • On-site
  • Off-site

Without each branch, SEO may not produce positive results for your business.

Technical

This is essentially the architecture of your website. Technical optimization focuses on making a website easy to use on all different types of devices without sacrificing aesthetics or practicality. 

Technical SEO includes URL structure, internal linking, navigation, and more. 

On-Site

With on-site, you are trying to appeal to real people and for the search engines. This includes having the proper coding for search engines and engaging content for website visitors. The quality of content is absolutely essential for on-site SEO. 

Without well-written, up-to-date, original material that is relevant, this will not help build your business. 

Off-Site

Off-site optimization is essential to supporting SEO. This is all about building brand awareness. By developing catchy slogans, memorable logos, and having an exciting brand, search engine optimization strategies can take your business to a whole new level. 

You can build off-site SEO through things like social media marketing, listing management, ratings, and reviews (like TrustPilot or Yelp, depending on your business).

Need Help? Contact Web Content Development Today

Are you seeking a marketing agency that can bring more traffic to your website? Web Contact Development is ready to serve! We will work closely with you to optimize your website and bring eager customers straight to you. When done right, SEO is any business’s best friend. Let us take your company to the next level!

Ready to get started? Contact Web Content Development today!

How Grammarly Utilizes SEO Strategies Successfully

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Writing is hard. That’s why Grammarly, the world’s favorite writing assistant, is such a highly successful product. But Grammarly’s success doesn’t just come down to its usefulness. The team behind Grammarly has capitalized on some savvy search engine optimization (SEO) techniques to get where they are today. 

SEO is an essential part of any business strategy in digital marketing. So, what can others learn from Grammarly’s growth and SEO tactics? Here’s a peek at some of the secrets to Grammarly’s SEO success.

Breaking Down the SEO Meaning

First, you may be wondering what SEO means. Though there are many facets to SEO, simply put, it is a website’s strategy for attracting organic traffic through search engines. Organic traffic is coveted because it’s free while attracting heavier user engagement. 

Websites that are able to utilize effective SEO strategies can reach a wide audience at relatively low expense. While every company’s marketing strategy should be unique, there are several key consistent principles behind SEO. To highlight some of the benefits of SEO services, here are some of the reasons behind Grammarly’s success.

How SEO Services Have Worked for Grammarly

Keyword Mastery

Keywords are one of the staples of SEO marketing. A keyword is a simple word or phrase that users are likely to search for in a search engine. Grammarly effectively leverages many keywords to attract users looking for writing assistance. 

Keywords like “grammar checker,” “spell checker,” or various other grammar-related queries attract millions of clicks for Grammarly annually. This is no accident, as Grammarly has carefully calculated which phrases are most likely to be relevant to their services.

Brand Awareness

One of the simplest keys to Grammarly’s success is its name. The name is simple and recognizable, telling people what kind of service the company offers. Today, “Grammarly” is synonymous with “writing assistance.” 

Part of the reason why the company was able to reach that status is because of how easily identifiable its brand is. As a result, a significant portion of the website’s organic traffic comes from users simply searching “Grammarly” online. 

Helpful Free Tools

Grammarly capitalizes on user search intent by offering free tools that can offer immediate service without a fee. The company knows who its target audience is and offers several basic features for free. Those free features are easy to locate and also appear prominently in relevant SERPs (Search Engine Results Pages). 

Tools like Grammarly’s grammar checker and plagiarism checker attract organic traffic and encourage users to sample the product. While not all of those searchers will become paid users, the traffic has tremendous value for the company. By presenting users with a convenient, free product trial, Grammarly increases the likelihood of gaining repeat, paid customers.

Evergreen Content

Some of Grammarly’s best-performing pages are blog posts and articles on their website from many years ago. These types of pages are called evergreen content because they remain relevant for a very long time. 

For instance, if you, like everyone else, have wondered how to use a semicolon, Grammarly has a helpful blog post. Additionally, Grammarly has cornered the market for accessible writing and grammar guides online. Ultimately, this allows the website to remain relevant and at the center of user focus on SERPs.

Consistent, Targeted Blog Posts

While Grammarly’s evergreen content is key to its success, the website also attracts traffic by staying fresh. Grammarly maintains an active blog with regular updates to highlight new features and engage users. They also provide regular updates to their successful evergreen content so that it can remain near the top of SERPs. 

Moreover, search engines rank pages and websites more highly when they are updated regularly. Knowing this, Grammarly regularly updates and refreshes much of the content across its website, from its home page to its blog posts.

Find an SEO Agency to Increase Organic Traffic to Your Website

SEO services can help grow any small online business by driving organic traffic to your website. Any company can leverage SEO strategies to attract interested searchers to their business. However, getting ahead and staying ahead requires familiarity with SEO principles and knowledge of emerging SEO trends. Hiring an SEO agency to manage your company’s online content can make a tremendous difference for your business and your brand.

Web Content Development is an SEO agency specializing in customized content and digital marketing for online businesses. Browse WCD’s portfolio to learn more about the work we can do, or contact us today to get started.

Pinterest: How Their User Based SEO Strategy Has Grown Their Brand

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Over the years, Pinterest has grown in popularity. Thanks to its user-based search engine optimization (SEO) strategy, the platform has developed a community of users dedicated to its unique visual layout and curation.

Overall, Pinterest is a great example of how SEO strategies can help boost brand awareness and deepen brand loyalty.

Pinterest’s Reach with User Based SEO Strategies

Pinterest’s platform allows users to discover and save ideas by “pinning” content. By doing so, users create personalized boards that cater to their interests.

The user-based SEO strategies Pinterest implements also help users to discover content. These strategies are the reason why users flock to the platform, gathering ideas and inspiration.

1. Learning the User

One strategy that Pinterest has implemented is its advanced recommendation engine.

Using an algorithm that analyzes pins, boards, and searches, the platform’s search engine is able to learn more about each individual’s interests and preferences.

Collecting the data helps curate personalized recommendations and suggestions, ensuring that users consistently experience content aligned with their specific interests.

By tailoring searches to the individual, Pinterest is able to keep its users’ attention for a longer span of time.

2. Increasing Discoverability

Another tactic that Pinterest has included in its SEO strategy is the use of captions, keywords, and hashtags.

Creators who use these successfully will experience higher visibility on their content, reaching a wide range of users.

By emphasizing metadata and keyword search, Pinterest can make sure that pins are indexed effectively. This helps drive organic traffic to the platform.

3. Working With External Search Engines

People online who don’t use Pinterest may recognize that relevant pins still show up on other search engines like Google.

This is designed purposefully, with the intent of reaching a wider audience that may have yet to interact with the platform.

By working with external search engines, Pinterest can ensure that its relevance is taken into high consideration. That means that users outside of the platform are constantly exposed to its content, driving new traffic.

4. Offering Business Tools

Another way that Pinterest keeps its users engaged is by encouraging them to use the platform’s business tools.

These tools help content creators optimize their presence on the platform, which benefits the creator and Pinterest.

For example, creators are able to track and grow their personal audience with Pinterest tools effectively. Meanwhile, the platform is able to curate better a diverse and engaging platform that appeals to a wide range of users.

By implementing SEO strategies that put the user first, Pinterest has been able to grow its brand significantly. In fact, the platform has done so well that it’s even able to reach users that have yet to join its community.

Why Does an SEO Content Strategy Matter?

An SEO content strategy is important for many reasons.

For businesses that are struggling with user visibility and organic traffic, SEO strategies help to increase a website’s search ranking, which helps with user exposure.

It’s also helpful in keeping users engaged. Well-structured, informative, and easy-to-navigate content keeps consumers engaged. Not to mention, it encourages visitors to remain on the website.

For businesses that want a more targeted approach to outreach, SEO strategies help to understand audiences and their search behaviors. This means that companies can create content that addresses specific needs, pain points, and interests.

Most importantly, businesses do not set an SEO strategy in stone. In fact, an SEO strategy is ever-evolving, meant to adapt to trends, interests, and competition. When done correctly, data collected with SEO can help businesses refine their content to stay relevant.

Remember that a solid SEO strategy is essential for companies to improve their visibility, engage with users, and adapt to changes. Overall, investing in an effective strategy can have a long-term impact on small and large businesses.

Creating Your SEO Strategy with Web Content Development

If you are looking for ways to increase organic traffic and user visibility, Web Content Development offers help with our SEO services. Contact us today to learn more.

Hiring an SEO Expert: How Your Company Can Benefit

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Now, more than ever before, search engine optimization has become an integral component of internet marketing. It helps to drive more organic traffic to your website and potentially increases your business. But wait! What is SEO? By definition, it’s a combination of practices and tools that help a site rank higher in search engine results aka, “search engine optimization”. Unfortunately, business owners are hesitant to outsource the search engine optimization services from an expert. Why? Perhaps because they still have a preconceived notion that search engine optimization is expensive and best suited for highly competitive industries. But, that’s far from the truth. The benefits outweigh the cost savings anyone might experience handling SEO in-house, especially if they are inexperienced or pressed for time. If this is you, here are five benefits you can reap from hiring a reputable SEO firm.

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