SEO, also known as Search Engine Optimization, is an essential tool in modern business. It helps increase your visibility on search engine sites like Google and Microsoft Bing. When implemented correctly, it can guide more traffic to your website, effectively boosting your brand and business.
Without Search Engine Optimization, it can be incredibly difficult for company websites to receive organic visitors. In fact, one study showed that more than 50% of all website traffic comes from organic searches.
But what exactly is SEO? What role does user experience play in website traffic? This article will define SEO and go in-depth about the services that it offers.
SEO Meaning: What is Search Engine Optimization?
Simply put, SEO meaning is the process of increasing visibility and flow to your website. Search engine optimization allows more people to see the services you offer and the products you sell. It also increases the visibility of articles or blogs you have written. SEO places your website toward the top of Google or Bing searches. Overall, your website placement depends on phrases and keywords used on your site.
While an SEO strategy doesn’t guarantee more clicks, these strategies offer more opportunities for your site to be seen and visited. It is designed and focused on specifically attracting visitors who are interested in your services.
Search engine optimization is an unpaid type of search marketing. Some businesses choose to combine SEO with PPC or pay-per-click. PPC allows you to bid on specific phrases or keywords and pay for an advertisement that guides people to your site. These two are often confused with one another; however, they are not the same.
What are SEO Services?
User Experience (UX) is an essential component of SEO services. Simply put, UX is the level of usability of a website. If a website is easy to navigate, visitors are much more likely to become customers. Ultimately, sites are best optimized when businesses create a practical, aesthetically pleasing site. User Experience has become the most important element. Without simple and efficient navigation, customers may choose to take their business to a competitor.
SEO services include the following branches:
- Technical
- On-site
- Off-site
Without each branch, SEO may not produce positive results for your business.
Technical
This is essentially the architecture of your website. Technical optimization focuses on making a website easy to use on all different types of devices without sacrificing aesthetics or practicality.
Technical SEO includes URL structure, internal linking, navigation, and more.
On-Site
With on-site, you are trying to appeal to real people and for the search engines. This includes having the proper coding for search engines and engaging content for website visitors. The quality of content is absolutely essential for on-site SEO.
Without well-written, up-to-date, original material that is relevant, this will not help build your business.
Off-Site
Off-site optimization is essential to supporting SEO. This is all about building brand awareness. By developing catchy slogans, memorable logos, and having an exciting brand, search engine optimization strategies can take your business to a whole new level.
You can build off-site SEO through things like social media marketing, listing management, ratings, and reviews (like TrustPilot or Yelp, depending on your business).
Need Help? Contact Web Content Development Today
Are you seeking a marketing agency that can bring more traffic to your website? Web Contact Development is ready to serve! We will work closely with you to optimize your website and bring eager customers straight to you. When done right, SEO is any business’s best friend. Let us take your company to the next level!
Ready to get started? Contact Web Content Development today!
