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A Blueprint for Business Growth on Social Media
The methods for marketing and growing a business have significantly evolved over the course of the digital age. Gone are the days when businesses could rely on standard or simple strategies to grow. The digital landscape is regularly evolving, and a massive part of this has been the prominence of social media. Social media platforms […]
Influencer Marketing ROI: Turning Likes into Sales
Marketing has changed significantly, especially since entering the digital space. This means that companies need to ebb and flow with the changes to ensure they are marketing in suitable spaces. One such change has been the rise of influencer marketing, which involves advertising through online individuals who have a massive following. According to the Association […]
Facebook, Twitter, Instagram & TikTok: The Purpose of Each Social Media Platform
Social media has come a long way since its beginnings in the 1990s. Early on, platforms such as Bolt, Six Degrees, and Friendster led the way. These platforms planted the seed for MySpace in the early 2000s, effectively bringing social media to the mainstream. Never before was it so easy to meet new people and […]
Trader Joe’s Less is More Marketing Model
With today’s marketing, it’s normal for businesses to overload their consumers with information. But Trader Joe’s has perfected its unique and stand-out strategy – “Less is More.” With a minimalistic approach, the grocery giant has captivated consumers and boosted brand loyalty and sales. But why exactly is Trader Joe’s “Less is More” marketing strategy so […]
Pottery Barn’s Seasonal Content Strategy
Marketing strategies come in all shapes and sizes. The promotional materials a company uses can vary based on the type of company, the season, or the company’s goals. All of this is part of a company’s content strategy, and it’s a very important aspect of branding and marketing. There are many unique and colorful examples […]
Marketing Freebies: How Auntie Anne’s and Sheetz Create Want
Wednesday, April 26th was National Pretzel Day. At this point, you may be kicking yourself if you forgot to observe this wonderful holiday (and successful marketing strategy). But if you knew about it beforehand, you may have scored a free pretzel from one of America’s favorite pretzel chains. Several notable businesses nationwide celebrated National Pretzel […]