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How Skkn + Other Beauty Brands Evolved Their Marketing Strategies
Beauty brands have transformed how they market their products in favor of more natural and inclusive standards. Today’s top beauty brands are leading the way by emphasizing clean products and personalized beauty. Brands like Kim Kardashian’s Skkn are among the biggest [and newest] names in the industry. Here are details about how top beauty brands […]
Louis Vuitton: The Mastermind of Marketing Strategy
Founded in 1854 in Paris, France, Louis Vuitton introduced a flat-top trunk that was not only fashionable, lightweight, and attractive, it was much easier to stack and store than the round-top trunks that were being used before. From there, a fashion empire rose, with its estimated value according to Forbes in 2021 a whopping $39.3 […]
The Latest Lululemon Marketing Strategy: Trade-in Program
With comfort and style at the forefront of trends right now, it’s no wonder that athleisure is on such an upswing. And when it comes to athleisure, Lululemon is at the top of the game. Customers know Lululemon for high-quality, comfortable leggings, sports bras, durable bags, outerwear, and more. Now, the brand is making a […]
The Kardashians’ Digital Strategy
If you’re getting to read this article without ever having heard the name Kardashian, you’ve accomplished a task of Herculean proportions, most likely completely by accident. While the name “Kardashian” dominated the 2010’s and even bloomed under the camera flashes of the 2000’s, the Kardashian-Jenners were perhaps always destined for the limelight, with famous trials […]
Planet Fitness: How Their Marketing Strategy Attracted Millions
Summer is right around the corner and many of us are working hard on getting that perfect physique. That’s either trying to slim down for the beach, or just making sure we’ve got the endurance to traverse a crowded boardwalk. During this crunch time, many people have taken to practically living in the gym. Hours […]
The Olympics Marketing Strategy
The 2020 Summer Olympics in Tokyo were fairly unique in that they did not actually take place in 2020. When the pandemic forced the International Olympic Committee to postpone the games, they were faced with many challenges. Not the least of those challenges was maintaining awareness and enthusiasm for the rescheduled Olympic games. The result […]