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Why Target Is An E-Commerce Business As Much As It Is a Box Store
As one of the largest retailers in the United States, Target is known for its extensive selection of products at competitive prices. Whether it be clothing, electronics, or groceries, Target supplies just about everything. Originally founded in 1902 as Dayton Dry Goods, Target has become a popular destination for shoppers with over 1,900 stores across […]
Nintendo vs Sega: How They Used Their Competitors to Their Marketing Advantage
In the 1990s, there was no more prominent name in gaming than Nintendo. The brand behemoth dominated 95% of the market, with a stronghold on the industry’s largest audience — young male gamers. And where did it all start? Why Nintendo vs Sega, of course. One of the most iconic marketing wars of its time, […]
How Coca-Cola’s Solid Brand Identity Made All the Difference
As far as branding goes, there aren’t many companies that have mastered the craft better than Coca-Cola. While they have had their share of marketing mistakes, the Coca-Cola brand has solidified its place in consumer marketing and branding excellence. If your company is looking to follow in the footsteps of a successful brand, there’s no […]
How Ben and Jerry’s Balances Social Activism with Their Content Marketing Strategy
Social media has become a small pond with a lot of big fish. Because of this, big brands with the budget, internal resources, and creative edge find ways to stand out above the crowd. Additionally, as consumers become more socially and eco-conscious, they expect the companies they support to follow suit. For large companies to build […]
JetBlue Buying Spirit Air: What it Means for The Brand’s Marketing Strategies
In a $3.8 billion deal, JetBlue agreed to buy Spirit Airlines. This now puts JetBlue on the map as the 5th largest airline in the entire country, the 1st being American Airlines. What does this mean for the airline, and how will this inevitably shift their marketing strategies? This big move for JetBlue means exponential […]
Blogging: Why This Once-Dead Medium is a Marketing Superstar for Forbes
Contrary to popular belief, blogging is no longer dead. There may be cultural associations linked to the early 2000s when blogging reached peak popularity. However, blogging has not only surpassed its early roots, but it’s also a widely-accepted form of digital marketing. The Forbes blog has one of the largest audiences on the internet, scaling […]