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Facebook, Twitter, Instagram & TikTok: The Purpose of Each Social Media Platform
Social media has come a long way since its beginnings in the 1990s. Early on, platforms such as Bolt, Six Degrees, and Friendster led the way. These platforms planted the seed for MySpace in the early 2000s, effectively bringing social media to the mainstream. Never before was it so easy to meet new people and […]
Duolingo Harnessed the Power of TikTok Marketing: Here’s How
Duolingo is a language-learning company with a cartoon green owl for a mascot, named Duo. TikTok is the world’s most popular social media platform for young people, known for short, comedic videos and endless content. Somehow, these two things have turned into a perfect match. For years, social media marketing has been something that companies […]
How Does TikTok Make Products Go Viral?
Social media has changed the game of product advertisement in ways most can’t really imagine. Typically, when you think of an advertisement, you think of those few inescapable minutes in the middle of your show telling you why Coca-Cola is still relevant. You might also still get those previews at the beginning of Prime Video […]
Yahoo on TikTok What We Can Learn from This Brand Strategy
In 2020, Yahoo News joined TikTok. It seems like an odd combination. Yahoo is the old-school, relatively forgotten internet domain from a bygone era in the internet’s young history. TikTok is the trendy social media platform full of short, fast-paced comedy and music clips. Less than a year later, Yahoo News had over 1 million […]
Social Media Marketing: 5 Tips to Make the Best TikTok Videos
When it comes to marketing, it’s always a good strategy to go where the customers are. For social media marketing, that means the newest and most popular websites. Currently, that’s TikTok. The TikTok app was the most popular download in 2020; a whopping 850 million people started to use it. While other social media platforms […]