When it comes to marketing, it’s always a good strategy to go where the customers are. For social media marketing, that means the newest and most popular websites. Currently, that’s TikTok. The TikTok app was the most popular download in 2020; a whopping 850 million people started to use it. While other social media platforms like Facebook, Instagram, and Snapchat are still popular, it is important to spread your brand on as many sites as possible. Here are five tips for making great TikTok videos for your company.
Be Eye-catching
When one of your TikTok videos pops up in front of a consumer, you only have seconds to make a good impression. If the beginning of your video is not eye-catching and engaging, people will scroll right past. Who is going to watch all the way through if they aren’t interested from the start? The best part of your video should be the beginning and it needs to keep your viewer’s attention the whole way through.
Follow Trends
Even more than other social media marketing, TikTok relies on trends. Scrolling for just a few minutes makes it clear which songs, hashtags, and types of video are trending that day. This is why it’s important to be using the TikTok app for research even as you use it for marketing. Since trends come and go quickly, sometimes even within a day, you need to act fast. Record and upload a video about a trend on the same day you recognize it whenever possible. This will help bring new clients to your content.
Post, Post, Post
Posting regularly is very important when marketing on TikTok. Since trends change literally overnight, there’s always a demand for new content. The TikTok app also has a wide variety of people using it. It may take a bit of experimenting to figure out how to reach the people that will end up becoming your customers. Be creative and post often. Worry less about making each video perfect and more about making it original and entertaining.
Build a Community
One of the best ways to get people to connect with any sort of social media marketing is to build a community. On TikTok, many influencers do this by creating niche content that a specific group of people will connect with. Once people are connected to your brand, they will keep coming back. Responding to comments on videos is another way to build a community with your customers.
Tell True Stories
Even though it’s a social media platform, TikTok thrives on people who are willing to be their most authentic selves on video. Stories also do well on the TikTok app, especially those that are made up of several short clips within the one-minute time limit. Text overlays are important as well. Start by asking a question or explaining what the story you’re going to tell is about. The goal is to have people leave the video feeling like they’ve learned something about you and your business.
Need Help with Social Media Marketing?
These days, every type of business needs to be using the internet for marketing. If you aren’t sure how to do that, Web Content Development can help. We can set you up with a marketing strategy that uses social media like TikTok as well as other channels to bring in new clients. No matter your digital and social media marketing needs, Web Content Development can make it work. Call (800) 316-9664 or visit us online to learn more.
