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tips for utilizing keywords

Why The Knot Ranks for Over 2 Million Keywords: And How You Can Too

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The measures imposed to prevent the spread of COVID-19 — such as banning large gatherings and practicing social distancing — have had a big impact on many businesses. This includes the wedding industry.

However, The Knot — a prestigious and broadly known wedding app — has shown us that businesses within the wedding industry can succeed even during a pandemic.

In this article, we will share creative solutions, used by businesses like The Knot wedding website, to put at your advantage.

Wedding Planning while Social Distancing

Take advantage of technology and offer your clients the option to plan their wedding — including decorations, menus, venues, and entertainment — through video calls. 

Redefining the Wedding Format

One of the main strategies from The Knot.com to prevent canceling weddings is to redefine the wedding format. 

Micro Weddings 

Micro weddings are a great option for couples who want to comply with social distancing measures during their wedding. A wedding like this consists of reducing the guest list to create a more intimate experience.

By reducing the guest count, couples are more likely to afford personalized experiences to spoil their guests and themselves on their special day.

Here are some one-of-a-kind personalized experiences to offer in micro weddings:

  • Food. Instead of the traditional three meal course, couples can opt for a 10 to 15-course tasting menu (including a wide variety of wines to match each dish). Also, the chefs get to introduce each meal and maybe add a small performance when serving it. Another option could be to offer a top-shelf open bar.
  • Live Entertainment. Such as musicians, comedians, or other types of performers.

Sequel Weddings

A sequel wedding consists of first having a small celebration — usually just close friends and family members — and set another date to have a big celebration.

A sequel wedding allows rescheduling dates until gatherings are safe again. But also, sequel weddings are an opportunity for wedding providers not to cancel but to modify their services.

Here are some examples of services that wedding vendors can provide at a smaller scale:

  • Wedding cakes
  • Flower decorations and bouquets
  • Food services

Multi-Weddings 

Multi-weddings consist of having a big wedding but assigning the guests to assist only in specific events.

This type of wedding carries as many events as possible, such as:

  • Welcome party
  • Rehearsal dinner
  • Wedding ceremony
  • After-party
  • Post-wedding brunch

For example, couples can opt to invite their parents and close friends to their wedding ceremony, while assigning other friends and family members to celebrate with them in less intimate events, like in a post-wedding brunch and a welcome party.

Live Streaming 

Live Streaming a wedding is another alternative to offer to all the couples that have had to reduce their guest list.

Advantages the wedding industry get from offering live streaming weddings:

  • Wedding Websites. Livestream the wedding on your website to create traffic. You can provide a date, time, and password for the guests.
  • Photographers. This is a great opportunity to record with drones and stream it on live time.

Including Health and Safety Measures During the Wedding

Wedding vendors can offer many creative props to help the guests to comply with health and safety measures during the wedding, such as:

  • Customized PPE. Such as gloves and face masks to match the bridesmaids’ dresses or the wedding theme.
  • Mini hand sanitizer products. You can display them as part of the decoration on trays or baskets or offer them in a welcome bag.

At Web Content Development, we focus on helping businesses to build an efficient marketing strategy for an affordable price. Contact us today and get a free consultation about which measures you may need to implement on your business to increase your revenue. Let us help you.

Top Ways Your Keyword Strategy is Failing and How to Fix it

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As search engines continue to evolve, your usual keyword strategy may be thrown for a loop. Unlike the days of old, where search engines would display your page solely if it contained the right keywords, it is now necessary to utilize different approaches as the search engines change.

Why Your Keyword Strategy is Failing

If there was ever a time to review your keyword strategy, that time is now. Take a look at your current approach to keywords. If your approach fails in any of the following areas, it could be damaging your brand.

1. You aren’t taking personalization into account.  Search engines display results based on a user’s location, past search history, past browsing history, and on their social media information. Thus, when you type in “grocery store,” for example, you will see only the local results for the search. Keywords no longer have fixed rankings for all individuals who search for those terms, as the amount of available content linked to simple keywords has grown exponentially.

2. You stopped assessing keywords after referral data was removed.

 In Google analytics, businesses used to be able to see the specific keywords that brought viewers to their sites. This made it quick and simple to see which keywords bring in business. Now, however, if a business wants to know which keywords are drawing in customers, this information must be inferred from analysis of other data.

3. You are putting too much emphasis on keywords alone.

 While keywords are still very useful, the lack of analytical data may make it difficult to assess their success.  As such, it is far more effective to analyze which keywords to use in conjunction with your other web marketing strategies.

How to Fix Your Keyword Strategy

  1. Don’t rely solely on the current keyword rankings, as they are due to change.
  2. Use many long-tail key phrases. When customers use these very specific keywords, they most likely are ready to make a purchase, instead of just searching for general information about a point of interest. While using more specific keywords won’t necessarily help you generate a lot of traffic, it will help secure actual transactions.
  3. Use all of the information available in Google analytics to generate ideas for your keywords and long-tail key phrases. This will help you get a better idea of how viewers landed on your page, even without the specific keyword referral information we mentioned earlier.

Search engine results are constantly changing, leaving business owners wondering, Can our keyword strategy keep up? Despite these changes, the use of keywords is still essential to your overall marketing strategy and business expansion. Keywords are the main focal point of what will come up in search engine results. The ability to identify and make use of the proper ones for your business, as well as the most popularly searched, is crucial.

There are many ways to research which keywords your field of business should be using to attract more online traffic. We can help you develop the online strategy your company needs in order to expand. We have experience and knowledge with SEO, keywords, online reputation management and web content. All of these aspects can and should be utilized in order to create a brand for your business that will skyrocket your standings on the web.

For more information on the proper use of keywords, feel free contact us at Web Content Development today.