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An image of a marketer at his laptop displaying an SEO keyword tool. This photo begs the question, what is SEO, exactly?

FAQ: What is SEO?

SEO, short for Search Engine Optimization, is the practice of creating online content that will stand out on search engines. The answer to this question, What is SEO? can provide a basic overview. However, there are more fine details to cover. Effective strategies incorporate multiple aspects of a website. From page layout to the content itself, and even loading time; everything can be factored into search engine optimization. 

Search engines like Google are constantly revising their methods for determining the top results on SERPs (Search Engine Results Pages). They factor in things like content relevance, page views, and the number of time users spend engaged with the page when ranking content.

What SEO Services Are Available?

Every company that conducts business online should factor SEO into its marketing plan. But focusing on the ins and outs of SEO is not something most business owners have time to do. This is where optimization services come into play.

SEO services allow business owners to hire outside help to optimize their web presence for them. Rather than trying to manage their website and online content themselves, knowledgeable professionals can handle that job for them. Services like creating a content strategy, marketing campaigns, blog posts, and social media posts are all available to online businesses.

What is an SEO Agency?

An SEO agency, like Web Content Development, provides comprehensive services to companies that enlist their help. When you hire an online marketing agency, they work as a partner with your company to optimize your online presence. In addition, digital marketing agencies might offer a wide variety of services to cover all aspects of your online marketing portfolio. From content marketing to video creation and email marketing, there is much that an online marketing agency can do for you.


To learn more about how WCD can help your company, contact us today.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.