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The ABC’s of SEO Guide for 2022

SEO – How Can This Benefit You?

SEO widens your product, brand, or business’ search ability on the internet. This will put your content’s digital success above your competitors. Eventually, your customer base will increase over time.

With markets changing and social media growing we are now truly in the digital age! Everything we want to learn or need to know can be found on a search engine. Therefore, this is where the power of SEO comes into play.

For example, if users want to learn how to apply contour makeup, they will use a search engine with a phrase such as, “how to properly apply contour makeup.” The user gets many options to choose from including articles, blogs, and YouTube videos. Your brand, content, or product can be found within those results when using SEO to your full benefit.

Optimizing your content’s searchability expands into the realm of social media. In our digital age this marketing method proves to hold much power.

Above all, SEO done right increases organic traffic across multiple search engines and platforms. You will not just get bots coming to your page for the keywords. In addition, organic traffic will eventually lead to dividends! Dividends exclude any profit your product is currently bringing in!

What Does SEO Stand For?

SEO stands for “search engine optimization.” This simply means increasing the digital traffic your content gets when searches occur on major search engines. SEO uses specific keywords to put your content at the top of internet searches. Content at the top of an internet search will attract new customers. New customers will garner the attention you need for brand expansion.

SEO is important for digital marketing because trillions of people use digital resources for a multitude of needs. Our first instinct in the technology age is to search the internet for answers to a question. As a result, users now see an influx of specific information on the search page. The intention is to target a larger audience. Thus, using SEOs is an advantage to your brand.

How Does SEO Work?

Furthermore, the ABCs of search engine optimization are algorithms, bots, and keywords.

An algorithm is a process led by calculations or problem-solving operations. In terms of SEO, an algorithm analyzes data collected from searches conducted by bots. Once this data is put together into an index, search engines base these results list upon said index. Using the make-up example, an algorithm is created for “how to apply contour make-up.”

A bot is a robot that searches the internet for keywords in digital content. The bot collects data from searches for specific questions. Compare the bot to a teacher. When asked a question about a particular topic the teacher points students to the best resources to answer their questions.

In conclusion, the final ABC of SEO is keywords. Keyword use within your content will assist the bots in their search. The bot’s primary source search is through keywords drawing the bot into the content. This is what pulls your content into the algorithm.

Let Us Help You!

Search engine optimization is how copy brings your content to a wider range of users. At WCD, we are here to help you maximize your understanding and use of SEO for your brand expansion needs!

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.