When you strip it down, the United States presidential campaigns are the embodiment of marketing. The candidates must create a brand for themselves and advertise it. The whole process really is nothing more than marketing.
The 2020 political climate has been tense. No matter the outcome of the election, the winning candidate will have quite the job on his hands. Amidst the turmoil, there are some things that can be gleaned from their marketing strategies. Here is a look at some differences in the marketing strategies of the two presidential candidates. As well as some insight into which candidate might have a better strategy and why.
The first big difference between the two campaigns can be seen in the rallies held by both Biden and Trump. President Trump, even in the midst of COVID-19, insists upon holding full-sized rallies along the campaign trail. Biden, on the other hand, has focused more on virtual rallies and small speeches with little face-to-face interaction.
Potential voters are each candidate’s market. Interaction and engagement with the market are critical for any form of marketing.
Even though Biden has moved into the digital space for his rallies and other interactions. He began his campaign advertisements primarily with TV ads. He spent most of his energy and a lot of his money on TV ads in the beginning. President Trump has consistently invested in digital campaign ads on platforms like Facebook and Google.
Recently, Joe Biden has begun to shift his strategy towards digital advertisements to try to match the Trump campaign.
Door to Door?
Throughout his campaign, Trump has maintained door-to-door strategies that require face-to-face interactions. On the other hand, the Biden campaign has adapted to recent events by taking a more virtual approach. Biden has focused on one-to-one virtual meetings with potential voters and small audiences.
Zoom calls have been Joe Biden’s means for most of his fundraisers. Donald Trump has taken the traditional route. While President Trump is hosting large, in-person events, Joe Biden has moved into the digital space. Joe Biden’s move has made more room for micro-donations whereas Trump’s strategy brings large donations in smaller numbers.
Which Campaign Is Better?
There are obvious advantages to both candidate’s strategies. With the changes in marketing and business in general, a more digital approach is extremely effective. More and more people utilize the internet to accomplish everyday tasks. Since the online market is rife with traffic, a presidential campaign that caters to people who use the internet and social media will have an advantage.
Another advantage of a digital campaign strategy is the cost. Large, in-person events cost a lot of money in planning and in execution. Digital marketing strategies are less expensive in the long run. The outreach of digital marketing is also immense. Not only are there millions of people on the internet at any given time, but digital marketing techniques are also extremely effective and can reach many different target audiences.
The last, crucial advantage of a digital campaign strategy is that the fundraisers can accept simple donations of any size in a matter of seconds. With a steady stream of donations, even small ones, a campaign can generate a substantial amount of money that can be recorded in real-time.
To keep up in today’s economy, any business should utilize the internet to its fullest capacity. There are so many platforms that can be used to generate traffic and conversions that are available to any business, just as they are available to the presidential candidates. At Web Content Development we can help you learn more about digital marketing strategies and how to utilize them to bring your business to the top.