The UFC has become a famous and lucrative business thanks to one thing: content marketing. Their strategy has made them a marketing supergiant with the audience and revenue to prove it. Below are the things that make UFC’s marketing strategy nearly flawless. Other businesses may want to take notes on UFC’s content marketing. As well as how it can push your business into the realm of major success.
The creation of “The Ultimate Fighter” was originally created by the UFC to bring attention to MMA. And put it in a place of mainstream culture. It has since become a perfect sales funnel. Now, The Ultimate Fighter provides free content to casual viewers and provides incentives for them to convert to paying customers. Many of them follow their favorite fighters and end up paying to see fights like the ones on UFC Fight Night later on.
Linking in Real Life
UFC works hard to network with past fighters through platforms like FOX Sports 1. Doing this draws attention and interest from people who recognize past fighters, thus expanding the viewing audience. This is much like linking in SEO. When people see something that they are familiar with or interested in, they will often click a link provided for a similar product or service. It is an effective way to create a sales funnel.
Pushing to the Next Level
Another strategy UFC uses with Ultimate Fighter is to constantly sweeten the deal for the viewers. Introducing women’s fighting, a new weight class, and a championship belt are some of the ways that they have increased the entertainment value over the years. This is similar to refreshing content in the world of SEO and digital marketing.
People who watch Ultimate Fighter become invested within the first few episodes. This investment is due to the fact that the UFC tells the stories of each of the fighters in a way that is relatable and engaging. People love to feel emotionally connected. This type of engagement makes repeat viewers and repeat customers. As people become attached, they are more likely to keep up with the latest UFC news and fighters.
Lots and Lots of Branding
Since UFC takes care to develop and share the stories and backgrounds of each fighter. The fighters have a perfect opportunity to brand themselves and build their brand. Different hairstyles, tattoos, and signature moves are all akin to branding and help the fighters stand out amongst the other fighters. This means that each fighter brings a different brand to the table, thus there are plenty of brands to choose from when you watch UFC.
The Great Takeaway
With all of this considered, there are some key points that can be valuable lessons in marketing. They are as follows:
- Do not be afraid to give away free content
- Use linking and affiliate marketing
- Always strive to refresh your content and improve the customer experience
- Engage your audience
- Never stop branding
These practices will expand your horizons, increase your conversion rate, and help you to stand out in the saturated online marketplace. The internet can be a powerful tool if it is utilized correctly. Since the internet is an essential part of any business these days, it is imperative that you use it as effectively and efficiently as possible.
Click here to learn how you can harness the potential marketing power that the internet has to offer. You will be surprised at how a good marketing strategy and SEO practices can boost your business and turn potential customers into sales and conversions.