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Web Content Filtering: What It Is and Why It’s in Demand

If you want to find out what is happening in the world today, if you have a question you want answered, if you need a solution to a problem, if you want products or services, if you want to reconnect with friends, if you want more information about things and much, much more, chances are that you will turn to the internet. After all, the internet provides us with an absolute wealth of information, available literally any time we want it. However, access to this limitless information comes at a cost–a big one. Web content filtering can protect you.

The Risk of the Internet

There is no doubt that the internet has opened the door to a great wealth of information, and that with online content development businesses can reach more consumers more easily than ever before. But there is also a pretty big risk that comes with internet use. That is how easy it is to encounter objectionable web content. There are really only two effective ways to resolve this risk: avoid all internet use (which is highly unlikely and altogether unreasonable in this day and age) or invest in the best web content filtering you can find.

The Importance of Filtering Content Online

Web content filtering occurs when a specially-designed program is used for the purpose of screening web pages and email, and then excluding access or availability from those that are deemed objectionable. Businesses often use web content filtering as part of their internet firewalls, where certain character strings indicate possible objectionable content so it can be excluded.

Some of the most basic types of web content filtering programs screen web pages and email for pornographic, violent or hate-oriented content. Users can adjust some web content filtering programs, too. Parents who want to monitor exclude certain types of content for their children represent one example.

Who Wants These Tools?

Web content filtering has always been desirable, but it is more in demand now than ever. Many different businesses, schools, federal agencies, and other institutions have begun to recognize the growing danger of malicious data.

Additionally, allowing individuals to access the internet means giving them access to huge entertainment portals. This can result in higher data consumption and a strain on overall internet connection. Furthermore, cyber criminals have infiltrated social network sites like Facebook and Twitter. They work through these sites to access business servers and spread malware or malicious content.

How is Not Filtering Web Content Dangerous?

Organizations often do not control all of the devices that access the Internet. It is no wonder, then, that they have turned to various cyber security solutions, including filtering.

With web content filtering, organizations can screen, track, and block access to certain types of web content. Needless to say, this will not only better protect the organization’s information. It can also help ensure the optimum use of dedicated network bandwidth, keeping the organization’s internet usage efficient and effective.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.