Abu Dhabi has rapidly become a must-visit tourist destination for travelers from across the globe. Its success and fame as a destination can be attributed to a digital marketing strategy that focuses mainly on social media. Let’s have a look at three reasons that Abu Dhabi is on the map and thriving:
Abu Dhabi’s Department of Culture and Tourism (DCT) has twenty-five or more people managing its social media presence. This produces challenges, but it also has major advantages. One challenge is that it is difficult to coordinate posts across many platforms. With so many contributors, it is hard to have a clear voice that reaches the correct audiences.
In spite of the challenges, the real benefit here is that the DCT team is able to target many niche audiences and point each post with precision. This coherence and communicative strategy allows for the content to reach exactly the people it intends to. It has inherent checks and balances as well as opportunities for new growth and development.
Abu Dhabi’s DCT also uses social listening in its digital marketing strategy. Social listening is performed by software programs and involves the tracking or following of conversations and posts made about Abu Dhabi. Basically, the DCT sees and follows any chatter on social media that mentions Abu Dhabi.
By doing this, the DCT can determine what kind of content it is that people are looking for when they are curious about Abu Dhabi. This is a very effective form of target marketing that reveals not only the different audiences that the DCT should target but the type of content that each niche wants to see.
Analytics and Flexibility
One of the biggest factors that contribute to the DCT’s success is their proficiency in collecting and analyzing the data concerning social media posts about Abu Dhabi. They carefully utilize the data surrounding negative conversations about Abu Dhabi to make it a better destination.
This uncovers another strength that the DCT has: the ability to remain flexible and relevant. It is crucial in business to maintain the ability to adapt to change and reconsider any aspects of your strategy that are not working. There will even be times that older strategies that had worked in the past will lose their relevance and need to be replaced.
The Power of Social Media
It is no secret that social media is taking over the internet. There are so many different platforms, with millions of people on each one. Each platform has its own built-in marketplace. Even more important is that most people carry social media right in their pockets. The smartphone has been a turbo-booster for online businesses since it makes access so much easier.
Another social media powerhouse is the UFC. A great example of the power of networking is when Abu Dhabi hosted the Ultimate Fighting Championship in 2019. That fight brought Abu Dhabi a lot of attention, especially on social media.
Give Your Business a Kick Start
If you really want to use social media to your advantage like Abu Dhabi’s DCT has, you will need to learn everything that there is to know about a digital strategy. You can also outsource this work to someone who knows the ins and outs of digital marketing. If you want to take your business to the next level, click here to learn more.