Web design is an often overlooked aspect of digital marketing. Great products and messaging can and should be the priority of most companies. However, having a luxe website that is easy to navigate can provide a massive advantage over competitors. Your company’s website sets a customer’s first impression and can influence every aspect of the customer experience.
When discussing web design, both aesthetics and functionality are highly important. Likewise, aesthetics can influence a user’s impression of your company and also provide expansive branding opportunities. Moreover, functionality matters because a poorly optimized website can frustrate users and lead to them taking their business elsewhere.
If you’re looking for a great model of exceptional branded web design, look no further than Apple. Ultimately, the tech giant has a sleek and distinct website for all platforms that draws users in and keeps customers returning. How do they do it? Here are some essential elements of Apple’s web design that every web designer should know about.
The Keys to Apple’s Web Design Company Success
Minimalism
You will often hear the phrase “less is more” in design discussions. And no brand embodies that concept more than Apple. Apple’s web design is very minimal, with very de-cluttered pages highlighted by white and black accents. Additionally, the only color on most Apple web pages comes from the product images themselves, letting those products stand out even more.
This does not mean your company should take a monochromatic approach to web design. A splash of color is a good thing, after all. However, Apple’s web design is a great reminder of how much a web designer can accomplish with only a few basic tools.
Recognizable Brand Imaging
Apple has achieved great brand awareness thanks to its simple logo and iconic products. The company uses those recognizable brand images to its advantage on mobile and desktop websites.
As mentioned, product images are often the center of attention as the only source of color on many Apple web pages. This creates appeal for those products as users navigate the website. Yet, even Apple’s minimalism is a form of branding.
Overall, no matter where you are on the Apple website, there is no missing out on the brand’s iconic imagery.
Web Design Continuity
Apple’s design continuity is perhaps one of the most important aspects of its ingenuity. No matter what platform or webpage you are on, Apple adheres to a consistent, simple design. This makes it very easy for users to identify where they are and what they are looking for on any Apple digital platform.
Users can easily shop for new products, access technical support, or find anything else they might need on any Apple page. All of that stems from maintaining rigid consistency across all aspects of the company’s web design.
Whether you are browsing Apple’s website on a desktop or navigating your iPhone’s interface, the layout is remarkably similar. This breeds familiarity and comfort as consumers use multiple Apple products daily.
Seamless Navigation
Apple’s minimalist design and design continuity combine to make all of their digital platforms very easy to navigate. Simple black-and-white drop-down menus keep all of Apple’s extensive digital and technological offerings highly organized. Everything about Apple’s web design is streamlined to maximize efficiency and optimize the user experience.
Beyond simply aesthetic appeal, Apple’s web design is incredibly practical. Considering the wealth of products and services the company offers, this is no small feat. But users on the Apple desktop website, for instance, can easily filter their search by accessing any of the drop-down menus.
The web design is also highly intuitive, with related items and searches always a click away anywhere on the company’s website.
Professional Web Designer for Digital Branding
Ultimately, web design services can elevate any company’s website to attract more traffic and convert more sales. Any company can build its own professional-looking website with custom brand imaging. Branding is crucial in digital marketing, and your website is often the most important tool in successful digital branding.
Therefore, if you are interested in hiring a web design company to help with your branded content, Web Content Development can help. WCD has helped grow many companies online through its expertise in the latest trends in digital marketing. Want to learn more? Contact Web Content Development today to get started.
