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Marketing Dos & Don’ts: The Rise and Fall of Blockbuster
David Cook opened the first Blockbuster store opened in 1985 and immediately found marketing success. This isn’t a fairytale, however, as the company plummeted between 2013 and 2014. Many blame the plummet on the online movie and television services, such as Netflix or Hulu, but the reasons fall more upon a poor marketing strategy. Cook […]
Three Ways a Ghost Blogging Platform Can Fall Short
Blogging is one of the best ways to attract new consumers, all while connecting with your existing ones. There’s one problem, however. You’re really, really busy. Like, super busy! As a business owner, you have little time to manage a blog, let alone write posts for one. Ghost blogging is the solution for this. The […]
Does Content Development Really Work? Here’s 3 Brand Studies that Show It Does
In this modern age, it’s possible to attract thousands of consumers through social media. Web content development is meant to attract a larger audience for your business. Furthermore, it is meant to keep this audience engaged. While this sounds great, you may be wondering if it actually works. There are many great content development success […]
Good Reads SEO Plan: How to Get YOUR Site Ranking
Good Reads is, without a doubt, one of the most popular and recognizable online community for book lovers. Their brand recognition and SEO results is something many small and medium businesses can only envy. You may not have been in the business for a long time just like Good Reads. But, it’s important to remember […]
Daily Mail Case Study: How to Recoup Lost Website Traffic From Google
Daily Mail is arguably one of the most popular tabloid newspapers in the world today with great website traffic. It was first published in 1896 and is known for its independent editorial stance and coverage of international news. Today, the paper has garnered an online daily readership of tens of millions and enjoys an average […]
How to Create a Website Plan to Bring You Traffic Like WebMD
WebMD is arguably the most popular source of health information in the US. What’s novel about this online publisher is that their site dominates Google search results for almost any medical question – and that’s no surprise. Why? They have an effective website plan in place that helps bring traffic to their site. Here’s what […]