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Top 5 Most Hated Companies in America: Are Their Reputations to Blame?
There was an old adage in the world of PR and media that, “Any press is good press.” While that might hold true for certain Hollywood starlets or even some politicians, it doesn’t work in the business world. A bad reputation can cost companies big time–in lost revenue, lost new hires and more. For a case […]
Forbes Calling Content Marketing Indispensable
Online web content has become as hot of a topic as fake news. With the deluge of content out there, is it really a game you want to play? Forbes contributor Adam Torkildson asked that question, ultimately declaring content marketing “indispensable.” Why? Because without regularly updated content and an effective content marketing strategy, a website […]
How Netflix and Dove have Succeeded in Digital Marketing
Social media is more than a decade old, and growing as fast as (of faster) than ever, and successful brands embrace it. No longer a “try it and see” platform, an entire generation of consumers have grown up with digital access, coming of age with smartphones in hand. Today’s successful digital marketing campaigns stand on […]
Unable to Grow Your Business: Try Marketing
Starting a business is easy. It only takes a few bucks and a little time filling out paperwork. Building a successful business and keeping it growing is much harder. Becoming a trusted source of information for your product or service is important to long-term success. But, it all starts with getting your name out there. […]
Why Brands Like Diet Coke and Revlon are Marketing to Millennials
Generations do not inherently have labels. In a recent conversation with a “Baby Boomer” she lamented being grouped in that title. Born in 1957, she saw her older sister (born in ‘47) as being the one truly conceived in that post-WWII celebration: the era that led to more babies being born in a single year […]
What the Super Bowl does Right with their Marketing Campaigns
\I have a friend whose family is really into games, just not of the organized-sporting-event variety. Every year they get together and have a massive Super Bowl party, replete with football-shaped finger food and hot wings dipped in ranch. Yet they mute the game to play board games and unmute it…for the commercials. The entire […]