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How Poosh and Other Lifestyle Blogs Make Marketing Effortless

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Poosh is a lifestyle and wellness blog launched by Kourtney Kardashian in 2020. While having a big-name celebrity attached will always help with marketing strategies, this is not the only thing Poosh has going for. And while there are plenty more lifestyle blogs that thrive without celebrity involvement, Poosh has made a splash with it’s uniquely human content. 

But Poosh isn’t the only lifestyle blog that’s attracted a loyal following. It’s one part of a booming industry featuring a variety of these helpful personal and lifestyle insights. 

That being said, building a following takes clever marketing strategies, content creation, and flawless execution. While specifics may vary from one blog to the next, any blog can use some of this strategy provided herein. 

These are some of the top secret strategies used by successful lifestyle blogs.

Lifestyle Blog Marketing Tips: How to Create Your Tribe

Tailor Content to Your Target Audience

Every lifestyle blog has a different target audience. Including yours. In fact, your blog might focus on nutrition, parenting, outdoor activities, design, or whatever your personal or professional passion is. One of the best ways to market your blog is to provide content that will draw the interest of your target audience. Of course, this is easier said than done. 

For example, let’s say you are starting a blog on nutrition for vegetarians. Simply sharing healthy vegetarian recipes can be helpful, but it’s not a strategy that will get you to stand out on its own. You should also focus on identifying challenges faced by health-conscious vegetarians and tailor your content toward providing solutions to those challenges. 

The key here is to think like your customer. Surveying your customer is also helpful here. What do they want to see? Read? What do they need help with? 

Produce Consistent and Varied Content

The other half is to keep creating and sharing content so your blog can remain lively and engaging. Generating varied content for your blog is a great way to grow organically. Using the example of the vegetarian nutrition blog again, you might start sharing recipes and product recommendations. But over time, you might expand the scope of your blog to cover all areas of vegetarian fitness.

Whatever your goals, we can’t stress enough the importance of posting consistent content to your blog. This is the best way to keep your blog active and popular with your readers and search engines. In addition, the more relevant content you provide, your SEO ratings will increase. 

Community Engagement

There are a lot of benefits to providing a space for community engagement in your blog. This can be one of the easiest and most organic ways to grow your blog. Hosting events to encourage community activity generates excitement and enthusiasm. Having a space for your readers to share their experiences can help others find and follow your blog. 

Consistent content shows people [and search engines] that your blog is active, so does community engagement. The more your audience engages with your content, the higher your blog will rank on search engines. And the more engaged people are, the more likely they will come back for more!

How the Best Lifestyle Blogs Use These Strategies

Targeting Your Audience

A Beautiful Mess is a blog targeted at women looking to embrace their creative side. The blog’s motto is, “Stay home and make something,” and its content is tailored specifically to that message. This blog lives comfortably in its niche, from fun recipes to creative designs and even fun parenting tips. 

The name “A Beautiful Mess” embraces the occasional chaos that overlaps between motherhood and creativity. It creates its audience by finding fun ideas to turn the home into a creative space.

Consistent and Varied Content

Refinery 29 is another female-focused lifestyle blog that excels at covering a vast range of topics. Posts like their money diaries provide advice for those looking for financial guidance. Fashion posts provide content for those with an eye on style. They even have an entertainment section covering all pop culture-related things. 

Of course, there is a fine line between “varied content” and “curated content for the target audience. But Refinery 29 manages to stay successful with a massive range of content. This is because the blog’s target audience is more wide-ranging than most, and so it has more topics available to it.

How Poosh Used Community Engagement to Celebrate Turning 2

Poosh celebrated its second birthday with an exciting community engagement activity called Project Poosh. Project Poosh gave community members the opportunity to work with their professional team to develop and promote their brand or product. In their own words: “We are looking to bring awareness to a product that has already been ideated and developed, but is looking for guidance on brand identity and marketing.” 

Project Poosh is an excellent example of how to use community engagement to market your blog. Giveaways, events, and other spaces for readers to share experiences are always effective when selling your brand online.

Are you looking for help growing your blog? Web Content Development is here to help. We are a professional digital marketing agency that helps brands grow their online presence. Contact us today to learn more.

Guest Blogging: Why It’s An Effective Way to Increase Website Traffic

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When it comes to establishing a strong online presence, creating and maintaining an attractive-looking website is simply not enough. You need to have enough website traffic to lead to conversions and sales, which means that you must understand SEO. Websites that appear high in search engine rankings tend to have greater website traffic. Therefore, businesses are working hard to improve their search engine rankings through any means available to them. One such way to improve SEO is through guest blogging.

What is Guest Blogging

Simply put, guest blogging is when a blogger writes a blog post for someone else’s site. While Google definitely looks for and penalizes instances of spam-like guest blogging that exist only in order to artificially boost SEO, there is a way to guest blog correctly and benefit enormously. The key point here is not to simply guest blog for the purpose of obtaining backlinks, but rather to speak directly to the audience about a relevant topic in the hopes that they will become your audience. In other words, you want to appeal to readers who will find your posts so interesting that they will then connect directly to your website in order. They will then want to learn more about what you have to offer. Of course, this means that you will want to guest post to blogs that have engaged readers and a decent traffic flow themselves. Otherwise, you will be wasting your time and effort.

Now that you understand what guest blogging is and how beneficial it can be, you need to understand how to do guest posting properly. Consider these points.

Understanding Your Audience

Guest bloggers must find out what readers on the site are most attracted to. If you understand what the audience most desires along with what they wish to resolve, you can create the exact type of content that will most thoroughly capture their attention and interest. In creating this content, what you are trying to do is help the reader to associate your business, your products, and your services with the fast, easy solutions they are looking for. Start with finding the most popular posts and determining what they are about. Then, review how readers reacted to and commented on these posts. You are specifically looking for desires that can’t easily be satisfied, goals that will take a long time to achieve, deep-seated fears and frustrations. Your post can then work to address any of these points.

The Story

Focus on telling a story. The fact is that consumers today don’t usually buy products or services from a specific company because they promote themselves as “the best.” They buy products or services from a specific company because they feel emotionally connected to that company. This occurs through the telling of a story that speaks to the consumer on an individual level.

Headline & Headers

Ensure your headline and headers are designed to attract attention. Well-written headlines and headers attract attention and accurately hint at the content that lies within the post. They can also help with SEO.

Proofreading

Take the time to proofread and edit. An otherwise well-written post can completely lose a reader’s attention when it contains careless errors. Whether you proofread and edit your own pieces or hire someone to do it for you, it’s an essential step to ensuring they are well-received.

It is very important that guest blogs demonstrate a true understanding of the audience. Posts that seek to address a problem that the readers don’t have or can’t relate to will fail to achieve the desired results. Readers are likely to dig more deeply and learn more if they identify with the posted material. This in turn will increase website traffic. For more information about guest blogging services and how to get started, contact Web Content Development today.

5 Ways Web Content Contributes to the Success of Entrepreneurs

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In today’s technologically-advanced and closely connected world, an online presence is critical to a business’ success. While there are many ways to establish and grow an online presence, it is valuable to start with web content in the form of a blog. This can be an important way to not only gain the positive attention you want, but it can also be a way to distinguish you from your competitors. In fact, one study indicated that the use of blogs can generate sixty-seven percent more leads than a failure to use blogs.

How Web Content Contributes to Success

You may know that your products or services stand well above your competitors’, but one of the most difficult jobs you have is to convince consumers of this. Unfortunately, heavy advertising and hard-sale tactics just don’t work, as consumers have grown wary of these marketing techniques. They want to buy products or services from a business that they trust, and who they feel truly cares about their needs. This is where web content can be so incredibly valuable, and following are just five of the many ways it can contribute to your success:

  1. You can tell your side of the story.

Web content can allow you to discuss your background, your mission, and your goals, purely for the purposes of allowing consumers to connect with you and begin to form a relationship. These types of blog posts generate sincere interest and will cause readers to come back time and time again for more. While you are not using these blogs for obvious marketing purposes, the fact is that they allow you to carefully control how your brand is portrayed and what it is associated with.

  1. You can engage consumers.

In order to build rapport and a relationship with consumers, you will need to engage them. Blog posts are a terrific way to share ideas and connect up with others who may feel the same way you do. Even though many blog readers may not intend to buy products or services, the fact is that well-written, high-quality and engaging blogs can create suspense and interest, making your products or services more appealing over time and turning readers into customers.

  1. You can bounce new ideas off others.

Long before you spend loads of time, money, and effort on realizing a particular idea, you should find out if consumers even think it’s a good idea. Blog posts are a great way to bounce new ideas off consumers to see what they like and what they don’t like before you take the time to invest in and develop them. A bonus to this is that even when consumers indicate that they don’t like a particular idea, they may have ideas of their own about how to tweak it so that it is more desirable.

  1. You can increase your SEO.

In order to draw organic leads to your website, Search Engine Optimization is critical. Well-written blog posts are a great way to boost SEO because they can skillfully use certain keywords and keyword phrases that consumers are looking for. This teaches search engines to associate your website with the key search phrases, which can greatly increase your SEO.

  1. You can build trust.

Regardless of how incredible your products or services are and no matter how much consumers may need and want them, they usually won’t buy them if they don’t trust your business. Sometimes a business can make incredible offers that attract attention and push sales, but this doesn’t work for small, growing businesses that can’t afford it.

Instead, these businesses need to work on building trust with consumers who will  make a purchase. Blog posts that offer valuable information can rapidly build this trust and make your business an authority in the field.

Entrepreneurs are well aware of the fact that establishing, growing, and maintaining a successful business take a lot of hard work, time, and money. You need to use every tool at your disposal to create an online presence that will help you expand and become well-known, and blogging is one of the most important tools available to you.

Comparing Content for Blogs vs. Websites: What Does It Mean?

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Many consumers today look to the Internet for answers and solutions to any and every question they may have.  Whether they want advice on home decorating, a location from which to buy recreational equipment or a solution for dealing with troublesome coworkers, individuals often turn to the Internet for answers.  This makes a well-maintained, professional website essential to a business’ success, but what few business owners may know is that in addition to their website, they should also have a blog.

The Difference in Content on Blogs and Websites

First of all, a blog and a website are not the same things.  They have entirely different purposes, and as a result, their content is markedly different. Websites are designed to remain constant.  With very rare exceptions, the content on a website remains the same, and it is normally very formally and professionally written.  Website content is designed to communicate about a business’ products or services in a way that answers a potential client’s most basic questions, but they are not designed to be interactive.

Blogs are designed to have regularly updated content that is very informally and casually presented.  The content on a blog normally contains helpful tips or information that is useful and educational for readers.  Perhaps even more importantly, blogs are designed to be interactive, with readers responding to posts and beginning conversations and relationships with the business and other potential and current clients.

How Should Content Look on Blogs vs. Websites?

Arguing that one, blogs or websites, is more important than the other, is a moot point.

In truth, the two different types of content are equally important–in very different ways–and they work together to create a rich experience for consumers and readers.  Web sites allow a business to advertise, promote and sell their products or services.  The professional nature of website content can work to convince consumers that this business has what they need and want.

Blogs allow a business to form a trusting relationship with consumers. Namely, by giving them valuable information and allowing them to interact with the business.  While a website may advertise and sell a product, blogs help consumers understand why they need that product or how they can best use that product.

Together, blog and website content can contribute to a business’ great success. Therefore, it’s very profitable to make sure you have both. Finding the right web content company is key as well. Choose the one with professional, original content for either the blog or website portion.

SEO is the crucial point in web content and driving in visitors to your website. When you continuously publish blogs, it can put you higher on a search engine versus only having beautiful website content. We recommend you have both, while also maintaining your site for optimal results.

Contact us today to learn more and if you need help in any part of your website.