As the Internet increasingly becomes a valuable tool by which individuals can search for and find the exact products and services they need and want, so too does website content writing become increasingly important. If you take a moment to consider how many advertisements you encounter while browsing online, it is no wonder that most consumers feel they are constantly inundated with ads.
Unfortunately, this means that ads can become essentially invisible, useless and meaningless to many consumers because they don’t provide them with the valuable information and answers they are searching for and they are occurring in such great abundance. This is why content is so important. What kind and quantity of content one has is also important–with some individuals arguing that less content is actually more valuable. But is this really true?
Is Less Content Really More?
If you really want to reach all your potential clients and customers “out there”, it may seem obvious that you should communicate to them as much as possible through vast quantities of content. However, there are some important points to consider:
- Quality of your content.
- Uniqueness of your content.
- Usefulness of your content.
Vast quantities of poor-quality content will, quite plainly, distract users from learning about your products or services. Similarly, content that blends in with “all the others” will not necessarily draw the desired attention, and content that fails to provide potential clients and customers with real, workable solutions will not effectively sell your services or products.
How Do Media Companies Curate Content?
Media companies must produce vast quantities of content in very short periods of time because that’s exactly their purpose. However, these companies are employ in-house resources to create vast quantities of unique, high-quality content to readers. Businesses that are not in the media field should seek to follow content writing guidelines that work to their needs. This could mean prioritizing quality over quantity in content.
In seeking to avoid the problem of generating too much content, a company may overcorrect and provide too little. Instead of focusing on the amount of content, focus instead on creating unique, high-quality content instead. You may find that your readers prefer it when you post bigger, more valuable content less frequently.
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