As the Internet increasingly becomes a valuable tool by which individuals can search for and find the exact products and services they need and want, so too does website content writing become increasingly important. If you take a moment to consider how many advertisements you encounter while browsing online, it is no wonder that most consumers feel they are constantly inundated with ads.
Unfortunately, this means that ads can become essentially invisible, useless and meaningless to many consumers because they don’t provide them with the valuable information and answers they are searching for and they are occurring in such great abundance. This is why content is so important. What kind and quantity of content one has is also important–with some individuals arguing that less content is actually more valuable. But is this really true?
Is Less Content Really More?
If you really want to reach all your potential clients and customers “out there”, it may seem obvious that you should communicate to them as much as possible through vast quantities of content. However, there are some important points to consider:
● The quality of your content.
● The uniqueness of your content.
● The usefulness of your content.
Vast quantities of poor-quality content will, quite plainly, serve only to clog the information channels by which potential clients and customers would learn about your services and products. Similarly, content that blends in with “all the others” will not necessarily draw the desired attention, and content that fails to provide potential clients and customers with real, workable solutions will not effectively sell your services or products.
Media companies must produce vast quantities of content in very short periods of time because that’s exactly their purpose. However, these companies are designed to ensure their vast quantities of content are also high-quality, unique and useful to readers by employing the necessary in-house resources. Businesses that are not in the media field should seek to follow content writing guidelines that work to their needs–which may mean providing less, albeit extremely high-quality, content.
In seeking to avoid the problem of generating too much content, a company may drift too far the other way and provide too little content. Instead of focusing on the amount of content, then, focus instead on creating uniquely valuable content that readers recognize as the best in its class. You may find that your readers prefer it when you post content less frequently, but with bigger, more informative and meaningful pieces.
We can help maintain your content platform and keep your SEO at an optimal level. We have the experience and knowledge to get your online business to where it needs to be with the right marketing strategy.
Contact us today at Web Content Development to get started on your web content writing strategy.