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@Thedogist and Other Amazing IG Accounts Doing Social Media Marketing Right

What makes a great social media account?  Chances are, they are chock-full of adorable pets, tempting food and must-have fashions. However, there is more to these types of accounts than meets the eye. It’s easy for any Instagram account to get lost in the vortex of posts and products competing for attention. Therefore, social media marketing is essential to the success and popularity of your business. Engaging with consumers how companies get attention and ultimately go viral. Instagram accounts such @Thedogist have found a way to market their brand in a way that makes consumers look, click, and hopefully become a devotee.

What Is Social Media Marketing? 

You have your brand. You have an Instagram account. Now, you just need to make the magic happen. So, this means it’s time to brush up on your social media marketing skills. First, understand your audience and target your posts in a way that speaks to who they are. Are they likely to enjoy watching a video? The inclusion of short videos is one way to engage consumers and get them to interact with your brand. 

Checking your feedback is another part of an effective social media strategy. Read what your followers are saying and adjust your strategies going forward. Yes, likes matter, but so do comments. This is where you can gauge the reactions of your followers in a more individualized way. When done right, social Media Marketing can reap dividends for your business. Here are a few success stories. 


Boasting over 3 million followers, @Thedogist brings smiles to the faces of dog lovers daily. It also markets a brand and sells products that give back to the four-footed community. The site posts photographs of dogs accompanied by clever captions. This is where content plays a big role in social media engagement. Through visual images and written humor, the site utilizes quality content to reach their target audience. Also included in the bio are links to the brand shop, podcast, and photographer. This type of linking helps expand the company’s reach and lead others to their growing brand. 


Another social media master is @itsdougthepug. This site uses its over-3-million-and-growing presence to help beat childhood cancer. Doug the Pug is the account’s star, and his adorable photos draw users instantly. But there’s more. The account markets well by matching their posts with their YouTube videos. For example, an image of Doug dressed in a spider-man costume told users that his corresponding YouTube video had reached 100 million views. They also used this image as an opportunity to market their merchandise, dropping a limited sale tacked right in the post. Links to their website and information about their fund are also displayed permanently in their account bio. 


This growing company made Rolling Stones 10 Best Instagram Accounts and is proving itself worthy. Their strategy includes posting images of the “everyday joe” wearing their merchandise. This creates a fun play on the typical fashionista narrative, adding a refreshing and offbeat take on ultra-casual menswear. Also, the business uses humor as a tool, featuring T-shirts with captions like “Trophy Husband” and “World’s Best Farter (I Mean Father)”. They also hashtag designer brands that the models are wearing along with their own merchandise. This creates a connection between them and the designer brand, resulting in their posts showing up alongside hashtag searches for a given designer brand. 

Get Social with Your Brand

You can use these marketing tools and more to increase your online presence. Making the most of each post is key to expanding your reach. Using images and writing quality content can be a winning combination. Also, the use of hashtags, targeted content, and posting plenty of relevant links in your Instagram bio can all help raise awareness about your business and increase your engagement rate. Get inspired today and take your brand to the masses. 

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.