Businesses that establish and maintain good online presences tend to thrive as a result of their hard work, but it’s truly not as simple as creating a website and filling it with content.
The Importance of Good Web Content
It is no secret that content is what attracts attention to a particular website. Those websites that have very little content may not garner much more than a passing glance from users, while those that provide a wide range of content tend to have more visitors stay longer on their website. However, since this isn’t a secret, the sheer volume of content posted to and shared on the internet is nothing shy of mind-boggling.
On an average, there are approximately one million three hundred thousand pieces of content shared on Facebook each and every minute of every day, five hundred million tweets sent on Twitter every day, three hundred hours of new video content uploaded to YouTube each and every minute of every day, eighty-five million videos and photos uploaded to Instagram every day and almost seventy million blog posts published through WordPress every month. With all this content, it’s important that one gives their content the best chances possible by creating high-quality, valuable web content that users desire, and this is where web content intelligence comes into play.
However, since this isn’t a secret, the sheer volume of content posted to and shared on the internet is nothing shy of mind-boggling. On an average, there are approximately one million three hundred thousand pieces of content shared on Facebook each and every minute of every day, five hundred million tweets sent on Twitter every day, three hundred hours of new video content uploaded to YouTube each and every minute of every day, eighty-five million videos and photos uploaded to Instagram every day and almost seventy million blog posts published through WordPress every month. With all this content, it’s important that one gives their content the best chances possible by creating high-quality, valuable web content that users desire, and this is where web content intelligence comes into play.
With all this content, it’s important that one gives their content the best chances possible by creating high-quality, valuable web content that users desire, and this is where web content intelligence comes into play.
Understanding Web Content Intelligence
Web content intelligence uses automated methods to track how various prospects engage with web content, thereby providing marketers with the valuable information they need in order to determine which types of content are most effective and why. With
With web content intelligence automated systems one can accumulate and analyze data regarding existing content, conversion rates, and social sentiment in order to improve one’s own content strategies. In effect, web content intelligence can provide the critical information necessary for marketers to target the exact right people with the exact right web content that will build brand awareness, nurture interest and then convert users so that they become qualified, interested leads that the business can more easily and smoothly close.
There is a marked difference in the time, effort, and money a business spends on creating generalized content that may possibly generate some leads and create high-quality, directed content that is aimed at the exact individuals most likely to desire one’s products or services. The difference is made by web content intelligence.
