,Businesses that establish and maintain good online presences tend to thrive as a result of their hard work, but it’s truly not as simple as creating a website and filling it with good web content.
The Importance of Good Web Content
It is no secret that content is what attracts attention to a particular website. Those websites that have very little content may not garner much more than a passing glance from users, while those that provide a wide range of content tend to have more visitors stay longer on their website. However, since this isn’t a secret, the sheer volume of content posted to and shared on the internet is nothing shy of mind-boggling.
On an average, there are approximately one million three hundred thousand pieces of content shared on Facebook each and every minute of every day. Five hundred million tweets sent on Twitter every day. Three hundred hours of new video content uploaded to YouTube each and every minute of every day, eighty-five million videos and photos uploaded to Instagram every day and almost seventy million blog posts published through WordPress every month.
But What Does It All Mean?
However, since this isn’t a secret, the sheer volume of content posted to and shared on the internet is nothing shy of mind-boggling.
On an average, there are approximately one million three hundred thousand pieces of content shared on Facebook each day. Five hundred million tweets sent on Twitter every day. Three hundred hours of new video content uploaded to YouTube each and every minute of every day. Eighty-five million videos and photos uploaded to Instagram every day. Almost seventy million blog posts published through WordPress every month.
With all this content, it’s important to create high-quality, valuable web content that users want to see. This is where web content intelligence comes into play.
Understanding This Intelligence
This type of intelligence uses automated methods to track how various prospects engage with web content. Therefore, it provides marketers with the valuable information about which content is effective, with who, and why.
With web content intelligence automated systems one can accumulate and analyze data regarding existing content, conversion rates, and social sentiment in order to improve one’s own content strategies. In effect, it can provide the critical information to target the right people with the right content. This builds brand awareness, nurtures interest, and then convert users into leads.
Creating generalized content generates some leads. Creating high-quality, directed content aimed at a target audience works, too Content intelligence makes all of the difference.
