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A team of marketers gathered around a table, devising a marketing strategy. This photo prompts the question, what is digital marketing?

FAQ: What Is Digital Marketing?

Digital marketing uses online platforms to reach its intended audience. The rise of digital platforms has provided many new ways for companies to reach their customers. This has led to many innovations in the way brands market themselves. 

In addition, it also allows companies to focus on more than simply promoting their products or services. Instead, it allows companies to focus on growing their brand and increasing customer engagement. So, what is digital marketing, exactly? What does it look like, and how does it work?

How Does Digital Marketing Differ From Traditional Methods?

The primary difference between digital marketing and traditional strategies is the type of media used. In practice, however, there are other differences to consider. For instance, a key advantage is that it allows for greater precision in creating strategies. Digital platforms make it easier to target a specific audience, while also offering more channels through which to reach them.

Digital strategies also allow companies to leverage search engine optimization (SEO) to increase brand awareness. SEO is the practice of optimizing your website to rank highly according to search engines like Google. Having effective SEO content increases visibility. Increased visibility leads to greater customer engagement, which grows brand awareness. Brand awareness equates to free marketing. The stronger your brand image, the more customers will automatically associate your company with the product you sell.

How Can a Digital Marketing Agency Help?

A digital marketing agency like Web Content Development offers a variety of services to help companies manage their online presence. For most small businesses, keeping an eye on the latest trends is not a feasible day-to-day priority. Enlisting the help of an SEO agency allows companies to partner with professionals who can do that work for them. This allows small and medium-sized businesses to focus on running their business, while their digital presence is optimized for them.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.