Marketing Strategy

Kim Kardashian: What is Her Best Selling Brand & Why

Kim Kardashian is a woman with many talents. She’s not only a model, TV star, and spokeswoman, but she’s also a very successful entrepreneur. Through her lucrative engagements, she’s managed to become one of the highest-earning celebrities alive today.

How Much Is Kim Kardashian Worth?

Some people have wondered, “How much is Kim Kardashian worth?” According to some estimates, she’s worth $900 million. She earns about $50 to 80 million per year from her various endeavors and her growing empire. When you figure in her husband Kanye West’s net worth, the Kardashians are said to be worth about $4.1 billion.

What Is Kim Kardashian’s Best Selling Brand?

The KKW Beauty Line is Kim Kardashian’s best-selling brand, generating more than $100 million in gross revenue yearly. In June 2020, the Kardashians sold a 20% stake in this beauty line for $200 million. This means that the company as a whole is valued at $1 billion, which increased her net worth to about $900 million. 

Why Does Kim Kardashian’s Brand Sell So Well?

There are four main reasons that Kim Kardashian is doing well when it comes to marketing her brand.

Turning Bad Situations into Opportunities

First, she’s able to turn anything negative that happens to her into an opportunity. Before the show “Keeping Up With the Kardashians,” she had a bit of a PR mess. Instead of letting it get her down, she saw it as an opportunity. Kim used the buzz surrounding her personal controversy to launch her reality show, which was the beginning of her fame.

What this teaches us is that a crisis shouldn’t be the downfall of a brand. Instead, it can be a chance to grow. We should never let negative situations drive people’s perceptions. By turning a negative into a positive, Kim Kardashian was able to shed favorable light and grow her brand.

Kim’s Strong Commitment With Her Social Media Fan Base

Second, Kim Kardashian engages on social media where she has millions of followers. However, numbers don’t matter as much as the way she uses these platforms. She regularly engages with her followers, giving them insight into her world, which makes people feel connected to her.

Kim Kardashian’s social media marketing strategy teaches the importance of connecting to our audience and give them an inside look into our brand. We should show them our personality by being open and engaging. Such kinship will increase the likelihood that people will buy your brand.

Knowing Her Audience

Third, Kim Kardashian knows her audience and goes out of her way to appeal to their mindset. She has created a diverse portfolio of products that are centered around her core themes of luxury, beauty, and glam. Kim has developed two successful mobile apps to appeal to different segments of her audience: Kim Kardashian Hollywood and Kim Kardashian West. She shows us that the key to appealing to our audience lies in truly understanding them. We need to know their needs and interests before we can properly position our brand in front of them.

Diversity in Her Branding and Products

Fourth and finally, Kim has diversified, which shows how important it is not to rest on the success of a single product. Use it to launch other related products for your brand. Doing so will allow you to grow your brand and make a name for it. Of course, this will take a lot of hard work. But if you aim to have people like you, it’s possible to create an uber-successful brand that people find themselves identifying with.

When you’re ready to take your marketing to the next level, contact Web Content Development for the help you need.

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About the Author

Erica D’Arcangelo – De Silva

Erica D’Arcangelo – De Silva has worked in the Internet marketing industry for the last 20-years. Erica is the top-secret SEO weapon to marketing and advertising agencies in the world. She has generated over 300+ million in revenue for high-value brands such as Walmart, Pottery Barn, iRobot, Cutting Edge Firewood, Kelley Blue Book, and many more. Erica has custom-created more than 1,000 content, SEO, and marketing strategies which held the key to doubling and tripling online traffic, and marketing ROI. She has also authored a series of online publications including The Digital Branding Survival Guide, Million Dollar Marketing, 5 Steps to Increase Web Traffic by Blogging, and Repairing Your Online Reputation.