The world of skincare has taken younger generations by storm. It’s tricky to know which brands and products to trust. But, CeraVe has managed to capture the attention of many. The brand quickly gained traction with young audiences and social media influencers everywhere. Now, CeraVe has become a household name amongst Gen Z and Millenials.
Founded in 2005 by dermatologists, CeraVe has gained a massive following due to its seamless packaging and affordable prices. Each product is designed with a set of skincare concerns in mind. Its pricing keeps it accessible to a wide range of customers. With the rise of E-commerce retailers, CeraVe products are easier than ever to find both in drug stores and online.
Social media influencers have the power to trend products and foster interest amongst their followers. CeraVe was lucky enough to capture the attention of many online personalities. Quick to capitalize on the online attention it received, CeraVe has benefited immensely. The brand continues to watch its sales increase.
Social Media Influencer Impact On Trends
Social media has truly transformed the way younger generations discover and consume new products. Online influencers have the ability to trend things, unlike any other traditional method of advertising. Their large following can make or break the success of a product or company. This ability to trend products has made social media influencers a valuable asset to marketing campaigns.
With each new follower an influencer gains, the brand makes another potential sale. Influencers harness a certain level of trust from their following. This makes them a reliable source for product/service recommendations. As social media continues to grow in popularity, online personalities will continue to have a large influence on how we shop.
What Is a Social Media Influencer?
But, what is a social media influencer, exactly? A social media influencer is anyone who has built up a significantly large following on one or more online platforms (Instagram, TikTok, Twitter, etc.).
Each influencer has a special niche that is the focus of the content they create. This is what allows them to attract a following that has similar interests as them. Social media influencers use their platforms to educate, entertain, and inform their audiences. The content they create can be anything from videos to pictures, to blogs.
Influencers have the unique ability to connect with their followers on a personal level. This creates a sense of trust and community with people from all over the world. These qualities are exactly what make them such great marketing tools for businesses of all kinds.
CeraVe Remains On Top Of The Skincare Game
Social media has played a role in raising awareness of the importance of self-care. This resulted in the wildly popular and successful skincare industry we know today. CeraVe has managed to stay at the forefront of the industry.
With social media’s help, customers are more informed about what ingredients are in their skincare products. Plus, customers now know what brand to invest in that will deliver great results and not harm their skin. CeraVe remains transparent about its scientific process and what exactly is going into each of its remedies. The company continues to provide safe, high-quality products for its customers at an affordable cost.
And, their marketing strategy has led them to significant success. By leveraging social media and influencer partnerships, they’ve managed to connect on another level with their target audience.
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