To survive and succeed in today’s high-tech world, businesses must be able to reach out to and engage consumers online, which means that they must have a well-designed website and a strong content marketing strategy. This is how many consumers will learn about and be attracted to the business, and it will also be what causes them to come back to the business time and time again. Video content marketing represents one such strategy.
In order to be efficient and effective, content marketing strategies today must take into account what type of web content users are most interested in and attracted to. Considering that users are looking for immediate answers and solutions and will often only spend a second or two on a web page prior to deciding whether it is worth staying on that page, web content absolutely must be able to capture attention immediately and then hold it. This is where video content is so incredibly valuable.
Video Content Marketing
It is estimated that roughly seventy-four percent of all internet traffic this year is due to video content, which is a clear indication of just how engaging this type of content is for consumers. However, few businesses are aware of this trend or are doing anything to be part of it, which means they can be missing out on a very big opportunity to engage with more members of their target audience.
Video content may be preferred over written content simply because it can deliver information more clearly, concisely, and interestingly. It also tends to elicit emotional responses from viewers in ways that neither written content nor static images can. Our brains are actually better able to process the information we receive through moving images rather than static images, which is yet another reason why we find videos to be so attractive and entertaining.
With video content, businesses have limitless opportunities to present information in an easy to follow way. This can include explanatory videos, instructional videos, educational videos, and much, much more. Videos that answer key questions and present valuable solutions can be invaluable to viewers. So much so that they might even share them with others.
How Video Content Stacks Up Against Written
When consumers land on a web page and are confronted by a video rather than lines of written content, they are far more likely to remain on that page and watch that video. Even if the video fails to answer every question they have (or even raises some new questions) the consumer is far more likely to stick around the website and look for these answers if they have been engaged by a well-done, professional video.
This is especially true if the individual finds a particular subject to be confusing, stressful or intimidating for any reason. Finding an easy-to-understand explanation of a subject keeps them on your site longer. It also deters them from seeking out your competitors instead.
Using Video Content
Video content is arguably one of, if not the most successful form of web content. However, it must be well-made in order to succeed. This means that a business must understand the needs of their target audience and address them in video content. Video content simply used as a way to market and promote a business’ products or services may fail. In some cases, it might even discourage some consumers.
Video content will be far more effective if it establishes a bond of trust between the business and consumers. This happens when videos assist them in their lives in some way or helping them. Sometimes, video endorsements from happy customers can go a long way in building trust. This is because it will mean more to other consumers than scripted advertisements pushing a product.
Remember that other web content still holds great value, because it helps fill in any holes left by video content. However, video content quickly engages consumers with the business. They might be willing to check out the other content, too. Because of this, video marketing might make up an incredibly important part of a strategy.
