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Marketing Case Study: Why and How the Met Gala Took Over Social Media
The Met Gala is one of the fashion industry’s most coveted events. It attracts stars from all around the country, including actors and actresses, musicians, models, and more recently, influencers. What exactly goes on within the Met Gala is somewhat secret. However, a glimpse is visible through red carpet moments and social media coverage. This […]
Social Media Marketing: 5 Tips to Make the Best TikTok Videos
When it comes to marketing, it’s always a good strategy to go where the customers are. For social media marketing, that means the newest and most popular websites. Currently, that’s TikTok. The TikTok app was the most popular download in 2020; a whopping 850 million people started to use it. While other social media platforms […]
How a Social Media Campaign Can Change Your Marketing
“Social media campaign” should be a strange word to you if you know a thing or two about digital marketing. During the early 2000s, the term “social media” barely rang a bell in people’s minds, let alone social media campaign. Fast-forward to 2019 – the world now seems to be caught up in the euphoria […]
Game of Thrones Marketing: Why This Show Is So Popular
You’re probably aware that the premiere of the Game of Thrones final season has aired on HBO. Whether you’ve been watching it or not, it’s hard to ignore how big of a deal GoT has become. So far, it has attracted millions of viewers and won dozens of awards – and that’s no surprise. Why […]
5 Stand Out Social Media Platforms and How They Can Help Your Business
In this day and age, social media has become a tremendous way to promote your business. It does not only help increase brand awareness but drive significant value for customers. That said, not all social networks are created the same. While many platforms are launched every week, a good percentage does not gain any sort […]
The 5 Best Athletic Social Media Accounts and Why
It’s not just a fad; social media has become a critical part of our lives. It’s revolutionizing virtually every industry, and sports is no exception. For top athletes, social media is a potential game-changer. It helps them establish friendly and familiar relationships with fans. Their ongoing exposure from their teams, leagues, and sponsors coupled with […]